Category Archives: Fiji Airways

Air Pacific puts its first Airbus A330 into revenue service today

Air Pacific (2nd) (Fiji) (Nadi) today (April 2) introduced its first Airbus A330 into revenue service under the Fiji Airways brand. The pictured A330-243 F-WWKD (msn 1394) now registered as DQ-FJT, operated flight 411 from Nadi to Auckland, New Zealand. The airline will officially change its name in June.

Air Pacific issued this statement:

Air Pacific (soon to be Fiji Airways in June) operated an inaugural (pre-Fiji Airways) “sneak peek” commercial flight with its first new Airbus A330-220 and new branding to Auckland this morning (Tuesday April 2), reflecting the commitment of Fiji’s national carrier to one of its most important markets–New Zealand.

As Fiji’s flying ambassador, Air Pacific flies tens of thousands of Kiwi holiday-makers and locally based Fijian nationals to the friendly Fiji islands every year.

“New Zealand is an essential part of our global network, and we are excited to be replacing our venerable B747s with new state-of-the art A330 aircraft that come equipped with the latest in passenger comfort and in-flight entertainment features,” said Dave Pflieger, Air Pacific’s Managing Director and CEO.

“With a history spanning more than 60 years, in June, Air Pacific will be returning to its 1951 roots with new ‘Fiji Airways’ branding as well as new service, new product, and new crew uniforms that are authentic, distinctive and true to our friendly Fijian culture and heritage,” he said.

The airline is offering New Zealanders an early preview of just the plane at this point, since the remainder of the new branding and new service model will not be rolled out until June 2013.

The first aircraft, which has been designed exclusively for Fiji’s national carrier, is named after one of Fiji’s 333 beautiful islands, the Island of Taveuni, also known as ‘The Garden Island’ – a nod to the airline’s heritage.

“Our new planes and stunning new branding is already a great source of pride among the Fijian community, in Fiji and here in Auckland.

“Air Pacific punches well above its weight for a relatively small airline. It is one of only seven airlines to operate multiple international routes from New Zealand, and is the only airline that offers a daily business class service from New Zealand to Fiji and on to Los Angeles and Hong Kong.”

“We already pride ourselves on our ability to deliver award-winning world-class service to our guests from New Zealand, Australia, the U.S. and beyond, and we think we will have a truly winning combination when we combine our superb people with fantastic new wide-body aircraft–the first wide-body planes our airline has ever purchased.

As the only airline to offer a truly Fijian experience as soon as guests step on board, we believe our new aircraft will allow everyone to relax and start their vacation before they step foot in beautiful Fiji itself” added Pflieger.

As a full service airline that provides clients with complimentary beverages, snack meal, onboard entertainment and one piece of checked in luggage of up to 23kgs, Air Pacific’s exceptional service is also evident in their daily Business Class product when guests fly from New Zealand to Fiji.

Fiji Airways will be operating daily connections from across 17 domestic New Zealand cities to feed into international flights for Auckland to Nadi. Further, a total of 13 flights a week from New Zealand to Fiji will take place in 2013 (including CHC-NAN, AKL-SUV & AKL-NAN).

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Air Pacific takes delivery of its first Airbus A330-300 in the new Fiji Airways brand

Air Pacific (2nd) (Nadi), Fiji’s national airline, has formally rolled out its soon to be adopted new Fiji Airways identity with the delivery of its first new A330-200 aircraft. The carrier will officially adopt the Fiji Airways brand in June, the new A330 will begin revenue services on April 2. The aircraft was officially accepted by Nick Caine, Air Pacific’s CFO, at Airbus’ delivery center in Toulouse.

The aircraft is the first painted in Fiji Airways’ striking new livery depicting traditional Fijian symbols of welcome, caring and connection of its people to their islands. The livery was designed by celebrated Fijian Masi artist Makereta Matemosi.

The aircraft is the first from an order for three A330-200 placed in 2011 to replace Air Pacific’s Boeing 747-400s and 767s with newer, more fuel-efficient aircraft.

“We are determined to become the airline of choice in the South Pacific. Our distinctive livery conveys the warmth and hospitality of our home. Our passengers will experience superior comfort with our state of the art cabin products once we start commercial operations with the A330 in April, with even better features and products to be rolled out once we become ‘Fiji Airways’ in June. The A330 is the most fuel efficient aircraft in its category and allows us to optimise our network and modernise our fleet to ensure future growth,” said Dave Pflieger, Air Pacific’s Managing Director and CEO.

Copyright Photo: Olivier Gregoire. Pictured departing from Toulouse, Airbus A330-243 F-WWKD (msn 1394) was handed over to the carrier today as DQ-FJT.

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Fiji Airways (2nd):

Fiji Airways to introduce its first Airbus A330-200 on April 21

Fiji Airways (2nd) (formerly Air Pacific) (Nadi) is planning to introduce its first Airbus A330-200 in its new name and brand on April 21 to both Auckland and Brisbane per Airline Route. The flag carrier is reverting back to its original name. The pictured A330-243 F-WWKD (msn 1394) on a test flight today at Toulouse will become DQ-FJT when it is handed over to the carrier next month. This delivery will also mark the change of the name for the company.

In other news, the revitalized airline is losing its CEO who led the turnaround. The company issued this statement:

Air Pacific Chairman Nalin Patel has announced that the airline’s Managing Director and CEO, David H. Pflieger, Jr., has notified the Board of Directors of his decision to leave the airline and return to the United States following the completion of his three year contract on May 1, 2013. Mr. Patel also announced that the Board would immediately begin the recruitment process for the airline’s next Managing Director and CEO.

“Given the exceptional results Dave has delivered, it is with immense gratitude for his extraordinary service that we have reluctantly accepted his decision to relinquish the helm of Air Pacific and return home. At a time when many of the world’s other airlines were struggling, Dave skillfully guided Air Pacific through one of the most remarkable turnarounds in the airline industry. Thanks to his incredible vision, drive, and leadership, Air Pacific is now again profitable and extremely well-positioned for future growth and success,” said Mr. Patel.

“I would like to say ’Vinaka Vakalevu’ or ‘thank you very much’ to our Board, to everyone at Air Pacific, and to the people of Fiji for an incredible three years. Fiji is an amazing country, and I am humbled by and grateful for the once-in-a lifetime experience that my family and I enjoyed and will never forget,” said Mr. Pflieger. “The tremendous accomplishments Air Pacific has realized over the past three years would not have been possible without the foresight of our Chairman, Mr. Patel, the outstanding support of our Board, and the efforts of some of the most talented and dedicated professionals working and flying in the airline industry today – the men and women of Air Pacific,” said Mr. Pflieger. “It has been an honour and a privilege to work with each and every one of them.”

During his three-year tenure at Air Pacific, Mr. Pflieger led the dramatic and highly successful restructuring, re-branding, and revitalization of Fiji’s national airline, highlighted by achievements that include:

• Restoring airline to profitability in just two years–reversing record operating losses of FJ$12 million and FJ$91 million in the two financial years before he arrived, to produce a FJ$16 million profit
• Winning first-ever recognition from Conde Nast Traveler magazine as one of the World’s “Top 5” Small Airlines for two years in a row (2011 and 2012)
• Modernizing the fleet by leading the landmark acquisition and financing of the airline’s first brand-new wide-body aircraft, three A330s, scheduled for delivery in March, May, and November of 2013
• Initiating and leading the complete re-branding, renaming, and restoration of the airline to its 1960s name of ‘Fiji Airways’
• Entering into an extensive code-share agreement with American Airlines
• Implementing the Company’s first-ever profit sharing and quarterly performance incentive plans for front-line employees; and
• Instituting a new and highly robust Corporate Social Responsibility initiative that now includes partnerships with the Foundation for Rural Integrated Enterprises and Development (Friend) for education of underprivileged children, the Mamanuca Environmental Society to preserve Fiji’s amazing coral reefs, and a soon to be announced health and wellness programme.

“As we prepare to fly as ‘Fiji Airways’ with brand new Airbus A330 aircraft, strong P&L, cash, and balance sheet positions, and international awards for being one of the best airlines in the world, it is clear that the company now has a proven track record of success and an exciting future ahead. With our modernization and rebranding almost complete and a completely new and highly capable management team in place, the time is right for me to pass the reigns and pursue other opportunities,” said Mr. Pflieger.

At the Board’s request, Mr. Pflieger, a business executive, attorney, and pilot with almost three decades of aviation experience, will assist with the selection and transition of a new chief executive and help ensure a smooth and successful introduction of the airline’s new aircraft and ‘Fiji Airways’ rebranding.

“The capstone of Air Pacific’s incredible turnaround will be the introduction of our new Airbus A330s. When we welcome the first of these three new wide-body aircraft in mid-March, it will be a proud day for the airline, Fiji, and all Fijians. Thus, I am especially pleased that Dave – as the architect of the airline’s turnaround, rebranding, and growth– will remain with us to see that through,” said Mr. Patel. “It is with great appreciation for a job extraordinarily well done that the Board thanks Dave for his leadership and wishes him and his family our very best regards for the future.”

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Air Pacific reveals today its new Fiji Airways brand

Air Pacific (Nadi, Fiji) today (August 17) revealed the new brandmark that will be used to represent the carrier when it relaunches as Fiji Airways in 2013.

According to the airline, “the unveiling of the airline’s new brandmark is the latest milestone in a series of initiatives that are part of Air Pacific’s restructuring and rebranding, which will start its final phase in early 2013 when the airline returns to its 1951 name of Fiji Airways and welcomes the first of three brand-new A330s.”

At the heart of the new ‘Fiji Airways’ brandmark is a striking new Masi symbol that epitomises Fiji and enhances the new name of Fiji’s national carrier – Fiji’s flying ambassador to the world. Designed by a renowned local Fijian Masi artist, the new symbol in the brandmark brings Fiji’s culture and heritage to life by linking the name Fiji Airways with this highly respected and traditional art form that has been a part of Fijian culture for several centuries. To create this distinctive Fijian symbol, the airline carefully selected celebrated local Fijian Masi artist, Makereta Matemosi, who has been practicing this uniquely Fijian art for 32 years – to create a unique Masi design for Fiji Airways. At the center of the new Masi symbol is a distinctive Teteva motif, which symbolises the airline, its values, and the spirit of Fiji. As an integral part of the new ‘Fiji Airways’ brand, this Teteva was designed to represent spirituality, consideration of others, Fijian hospitality, and the connection that Fiji Airways will offer between Fiji’s 333 islands and the rest of the world.

“It was over a year ago that we started work on this ambitious project to re-brand our airline and design a new brandmark for the new ‘Fiji Airways’. While the new name had a lot of history associated with it, we decided that we wanted a new and distinctly Fijian symbol and brandmark that would help us best represent the country while also ensuring our planes stand out at some of the world’s busiest international airports. In short, we wanted a flying billboard for Fiji and its stunning 333 islands in the South Pacific”, said David Pflieger, Air Pacific’s CEO and Managing Director.

“Fiji is universally well known for its stunning natural beauty and amazing people, but what is not so well known is its centuries-old culture that offers visitors an opportunity to not only unplug from their hectic day-to-day lives but lose themselves in the tranquillity of Fiji’s South Pacific authenticity. As Fiji’s national airline, we think the distinctive Masi symbol, the brandmark and their colour tones are a perfect fit with Fiji’s heritage, and the beauty and warmth of the Fijian people and the islands themselves,” Mr. Pflieger added. According to the artist, the new Masi design captures all that is unique about the airline and the Fijian experience.

Fijian Masi is said to contain the spirit of the land it comes from, the tree it was once part of, and the essence of the individuals who made it. In this same way, the new Fiji Airways symbol will embody the strong cultural values of Fiji which the airline it is proud and honored to represent.

Fijian Masi is known as the ‘cloth of the gods’ and is used in significant life stages and formal ceremonies. It is a beautiful fibrous cloth made from the inner bark of the masi tree (also known as the mulberry tree) featuring finely detailed, skillfully stencilled geometric motifs (masikesa), carefully printed from the outer edges of the cloth into the centre heart of the cloth.

The two most traditional pigments used in Fijian masi dyes are soot, which creates a rich black colouring, and a mineral-rich clay called Umea, which creates a red-brown colouring. The motifs are traditionally then cut by hand from a banana leaf using a small knife. Once the dyes and motifs are ready, the printing begins by repeatedly pressing inked fingers through the stencil onto the masi cloth.

Traditional Masi embodies the spirit of Fijian culture. The motifs on traditional Masi have distinct meanings for the Fijian people and can be read and understood as a symbolic story.

Today’s announcement marks another important milestone in the continued turnaround of Fiji’s national carrier, an effort that has already been marked by an aircraft order for new Airbus A330 aircraft, selection of new Rolls-Royce’s Trent 700 engines, the addition of a new Boeing 737-800, increased flights between Fiji and Sydney, and many other improvements to the airline’s world-renowned product and services.

According to the airline, the final phase of Air Pacific’s revitalization and modernization will begin with the delivery of the airline’s new fleet of Airbus A330 aircraft which arrive in Fiji in March, May, and November of 2013. All three of the planes will arrive with the airline’s new brand identity and color scheme which will be fully revealed on October 10, 2012 in conjunction with Fiji Day the celebration of Fiji’s independence day. The full re-branding is due to be complete by the end of 2013, by which time the new Fiji Airways brand will roll out across the marketplace, ticket offices, check-in counters, airport lounge facilities, and the airline’s official website.

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Air Pacific to go back to its roots, will change its name back to Fiji Airways

Air Pacific (Nadi) has announced it will go back to its original name, Fiji Airways, as part of its efforts to return to profitability. The new Airbus A330-200s on order will be delivered in the new brand and name.

The airline issued the following statement:

“FIJI’S NATIONAL AIRLINE ACHIEVES ANOTHER MILESTONE IN TURNAROUND STRATEGY

New name, new aircraft, increased frequency, and improved product

The latest initiatives in the turnaround strategy of Air Pacific, Fiji’s National Carrier, have been revealed, including a rebranding of the airline and a return to its 1958 name of ‘Fiji Airways’.

The move is the latest in a series of initiatives that are part of a 360 degree review and restructure of the airline, which has seen the flag carrier reverse losses, improve its schedules and network, and make significant investments in new aircraft and its onboard product.

After posting an improved operating performance in FY 2010/11 (an operating loss of F$3.6 million compared to F$91.8 million in FY2009/10) the additional changes at the airline are part of the final phase of activities designed to return the airline to sustainable profitability.

‘Fiji Airways’ was the name of the airline between 1958 and 1970. The name was changed to ‘Air Pacific’ in 1970 to reflect its greatly expanded regional presence. The new move will see the airline more closely aligned with its proud Fijian heritage and its role as Fiji’s largest inbound and outbound airline.

“Globally there is high consumer awareness of Fiji as a holiday destination. We want to strengthen that association and also promote Fiji in every country we fly to. Returning to ‘Fiji Airways’ will better reflect our role as Fiji’s national carrier, and also assist Fiji by growing tourism and interest in the nation,” said David Pflieger, Air Pacific’s Managing Director and CEO. “Our airline is one of Fiji’s largest companies employing 800 people directly and an estimated 8,000 or so indirectly, and we fly in over 60% of all visitors who come to Fiji, so it only makes sense for us to embrace our uniquely Fijian culture and spirit, characteristics which have seen Fiji consistently recognised by consumers as one of the world’s friendliest countries and no doubt helped us win a recent award as one of the top ten small airlines in the world.”

Pflieger added, “Our rebranding is part of an overall turnaround plan – a plan that is working well and should, with continued focus and effort, help us thrive and grow as the preferred airline of the South Pacific.

“In 2010/2011 Air Pacific and Pacific Sun carried a combined 1.1million passengers on 15,000 flights. This represents a year-on-year increase of 37,000 additional passengers which helped increase revenue by F$40 million – at the same time non-fuel costs were reduced by F$13 million.

“With a strong offering of outstanding resorts, hotel properties and diverse activities, we see a lot of opportunity to grow the profile of Fiji as both a final destination and a stopover destination for our long-haul services to Los Angeles and Hong Kong.”

“Our recent investment in new aircraft, a new inflight product, a new airport lounge, and better service, should also position us to capture more of Fiji’s high-end leisure travel market,” said Mr. Pflieger.

Today’s announcement marks another important milestone in the continued turnaround of Fiji’s national carrier, an effort that has already been marked by increased flights between Fiji and Sydney, an aircraft order for three brand new A330-200 aircraft, an order for Rolls-Royce’s Trent 700 engines, and other work focussing on revitalising and modernising the airline’s product and services.

Air Pacific’s transition to its new livery and brand will be a methodical and planned process, expected to be fully completed by the end of 2013. Air Pacific’s new fleet of A330-200’s, which are due to be delivered in 2013, will come equipped with the airline’s new brand and color scheme, but the brand will be rolled out across the marketplace, ticket offices, check-in counters, airport lounge facilities, and the company’s official website and advertising over the upcoming 18 months.”

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