
Letโs face it: Airline safety videos are a tricky matter. Itโs a challenge for carriers to present content thatโs beenย heard a million times beforeย in a way that makes it seem like itโs theย latest thing. Furthermore, thisย prerecordedย material should be creative enough to make passengers โ from all backgroundsย and attention spansย โ watch it from start to finish.
Fortunately, over the years, airlines have produced inventive safety videos, proving that with the right amount of imagination, itโs possible to make something as routine asย reminding people to fasten theirย seatbeltsย fun and rather memorable. So, are these six short clips entertaining orย justย distracting? You be the judge.
1.ย Singapore Airlinesย
The Singapore Girl isย a prominent element of the Singaporean national carrierโs marketing. Here,ย dressed in her signatureย sarongย kebayaย โ made of traditional Asian batik and designed by Parisian couturier Pierre Balmain in 1968ย โ she takes passengers on a tour of the island city-state. Along theย way, important instructions to ensure oneโsย safety on board areย shown.
2. British Airwaysย
Thisย six-minute shortย features some of theย theย UKโs best-known actors,ย comediansย and celebrities,ย such asย Rowan Atkinson, Ianย McKellen, Gordon Ramsay andย Thandieย Newton.ย Done in collaboration with the UK charity Comic Relief, these personalitiesย are seenย auditioning in sketches in front of comedianย Asimย Chaudhry โย asย his alter egoย Chabuddyย G โfor aย roleย in British Airwaysโ new safety video.
3. Philippine Airlinesย
According to the Philippine flag carrier, inflight safety is their top priority. In thisย nationwide crowd-sourced video, various individuals share safety procedures while enjoying some ofย the Southeast Asian archipelagoโs attractions.ย Itโs a safety video and tourism presentation cleverly rolled into one.
4. TAP Portugalย
The Portuguese national airline recruited actualย passengers to perform safety instructions in a set located in a hangar atย its primary hub,ย Lisbon Airport.ย One thousandย travellersย from different nationalitiesย tried out for a spot in the video, and only 25 were picked to take part in theย productionย whichย took eight days toย complete. All that effortย paid off, sinceย the video won theโฏAPEX Passenger Choice Awardโฏfor Best In-Flight Video in 2013.
5.ย Air Franceย
Living up to its reputationย as the country that invented chic,ย this video from the French flag carrierย features the actress Dorcasย Coppinsย in aโฏflight attendantโs uniform, deliveringย the safety message inย bothย French and English.ย Simultaneously,ย fiveย womenย in Breton tops and flowy skirtsย act out the instructions or hold props asย a song by American electronic duo Glass Candyย plays in the background.
6. Air New Zealandย
Toย celebrate the third and final filmย inย The Hobbit Trilogy โ The Hobbit: The Battle of the Five Armiesย โ in 2014,ย the official airline of Middle-earthย unveiled what it dubbedย โThe Most Epic Safety Video Ever Made.โย Directed by Taikaย Waititi, the four-minute-long clip starsย Elijah Wood, Sylvester McCoy, Dean OโGorman, John Rhys-Davies (as Gimli) and New Zealandโs own Sir Peter Jackson.
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