Ryanair, Europe’s favourite low fares airline, has confirmed that from Sunday (January 5) it will cut its standard airport bag fees from €60/£60 to €30/£30 at the bag drop desk, and from €60/£60 to €50/£50 at the boarding gate, bringing Ryanair’s bag fees into line with competitor airline’s standard airport bag fees.

This is the latest customer service improvement from Ryanair and follows:

1. The new Ryanair.com website (17 to 5 clicks to book)

2. 24 hour grace periods (for minor booking errors)

3. “quiet flights” (pre-8 am and post-9 pm)

4. Free small 2^nd carry-on bag

5. Reduced boarding card reissue and excess bag fees

6. Allocated seating on all flights from February 1

7. The launch of “My Ryanair” customer registration service

New business and family products are also being developed, along with a new mobile app, tailored country-specific websites and a mobile-responsive website, as Ryanair continues to improve its industry leading customer service for its 81 million passengers.