Embraer S.A. announced today at the 51st International Paris Air Show that it has concluded an agreement for 17 E190s with Colorful Guizhou Airlines, the first locally-owned airline in China’s Guizhou Province. The contract is for seven firm orders, which will be included in Embraer’s 2015 second-quarter backlog, and ten options and has an estimated value of USD 834 million at current list price if all options are exercised. The first aircraft is scheduled for delivery in 2015.

Colorful Guizhou Airlines is Embraer’s fifth E-Jet customer in China and the first in the southwest of the country.

Colorful Guizhou Airlines plans to inaugurate service this year. Established by the Guizhou Industrial Investment (Group) Co., LTD, it will target operating to cities in Guizhou and neighboring provinces. Its entrance marks the end of the absence of a locally-owned airline in Guizhou and the start of improvements to regional aviation in western China.

About Colorful Guizhou Airlines

With 1 billion RMB in registered capital, Colorful Guizhou Airlines is the first locally-owned airline in Guizhou Province. It is positioned as a “combination of regional airline and low cost trunk carrier” providing its customers with safe, punctual, comfortable and convenient air service. Its formation will help to promote local tourism and related industries, and further accelerate the development of the local economy.

Image: Embraer.