Billionโdollar brand strategists Rob Fitzpatrick and Marco Robinson have announced the launch of Naked Diablo Airlines, a new lifestyleโdriven carrier set to begin operations in January 2027. Positioned as a global disruptor, the airline is described as a new category of travel built around experience, transparency, and social impact rather than traditional airline economics. The project expands the fastโgrowing Naked Diablo brand, originally known for its premium tequila line, into a multiโindustry global ecosystem.
The airlineโs model emphasizes radical transparency, with every ticket showing exactly what percentage of the fare goes to charitable impact and who benefits from it. A portion of each ticket will support initiatives to move people experiencing homelessness into permanent housing. The founders frame this as a shift from passive charity to participatory ownership, where customers earn rewards, build community value, and engage with the broader Naked Diablo brand.
Initial routes will operate from London and Manchester to major leisure destinations including Malaga, Alicante, Ibiza, Palma, Amsterdam, Paris, Nice, and Venice, with expansion into the U.S. market planned for 2028. The airline is marketed as โlifestyle aviation,โ promising fun, safety, and memorable travel experiences.
The launch builds on the momentum of Naked Diabloโs media presence, including the awardโwinning documentary How to Build a BillionโDollar Brand and the reality series Tequila Empire, which have chronicled the companyโs rapid growth. Fitzpatrick brings extensive global business and property experience, while Robinson contributes his background as an entrepreneur, bestselling author, and media personality known for highโimpact philanthropic work.