Spirit Airlines ups the ante with PENNY PLUS fares

Copyright Photo: Greg Drawbaugh. Spirit is adding Airbus A320s to its fleet. Its first, this A320-232 registered (msn 4206) arrives back at the FLL base.

Spirit Airlines (Fort Lauderdale/Hollywood) introduced PENNY PLUS fares and reduced its checked bag fees exclusively for its $9 Fare Club members. The airline reduced its lowest fare by over $40 each way on average. Members of Spirit’s $9 Fare Club now pay as low as a penny plus fuel, taxes and fees for their reservation taking another page from the Ryanair play book.

According to the press release, “In order to continue reducing fares even further and offering customers the option of paying only for the services they want and use rather than subsidizing the choices of others, the low fare industry innovator is also progressing to the next phase of unbundling with the introduction of a charge to carry on a bag and be boarded first onto the airplane.”

Members of Spirit’s $9 Fare Club who pre-reserve their carry-on bag in advance online receive a $10 discount compared to non-members and pay only $20 for their carry-on. In addition, checked bag fees for $9 Fare Club members have been reduced to $15 for domestic flights and $20 for international flights, both a $10 savings compared to non-members. The baggage discounts will be available for purchase by July 1, 2010, for travel August 1, 2010 and beyond.