Airbus A320-232 N746JB (msn 3622) is unveiled at a ceremony at JFK. Copyright Photo: JetBlue Airways.

JetBlue Airways (New York) yesterday (October 15) as the official airline of the New York Jets turned its classic blue livery green on its first specially painted Airbus A320 aircraft in honor of the NFL New York Jets on its turf at Hangar 81 at New York’s John F. Kennedy International Airport. The newly branded aircraft was revealed by CEO Dave Barger and NY Jets Chairman and CEO Woody Johnson, together with Curtis Martin, Emerson Boozer and other Jets alumni players, the Jets Flight Crew and hundreds of the airline’s crewmembers.

Designed by T.J. McCormick, JetBlue’s general manager of brand design, the Airbus A320-232 registered N746JB (msn 3622) interchanges blue for green, featuring a green belly, green wing tips and a green tail, with large green JETS lettering across the fuselage and a football helmet towards the rear of the aircraft. In place of a characteristic ‘blue’ name featured under the cockpit of each aircraft, this plane features the airline’s co-branded trademark with New York State’s iconic tourism campaign and logo, I LOVE NEW YORK, solidifying the carrier’s status as the official hometown airline of New York.

How well will this logojet sell in rival Boston (New England Patriots) and South Florida (Miami Dolphins) markets? Are more logojets coming for JetBlue?