Monarch Airlines (London-Luton) is planning to rebrand its look and business plan of the airline. The airline is moving ahead to have 80% of its revenue from scheduled flights by the summer of 2012.

Using a new “Fly your way. Every day” tagline, the airline is offering its basic airfares but also allowing the customer to add any extras.

The new business plan also includes a rebranding process. The fleet will be repainted in a new livery.

Read the entire story from the Aviation Branding Weblog: CLICK HERE

Monarch Slide Show: CLICK HERE