Thai Airways International (Bangkok) appears to be hedging all of its bets as it attempts to recapture its former market share especially in the low fare market. According to this article by channelnewsasia.com, Thai is planning to create an ultra low-fare subsidiary in addition to the new Thai Smile (Bangkok) which is due to be launched on regional routes in July 2012. 11 Airbus A320s have been ordered for Thai Smile with the first due in June 2012.

Thai also recently raised its share in low-fare Nok Air (Bangkok) to 49 percent.

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