Sunwing Travel Group (Toronto) announced the 100% acquisition of United States-based Vacation Express (Atlanta).
Vacation Express is one of the United States’ leading wholesale Tour Operators and has sold vacation packages to American travellers for over 22 years. It markets vacation packages to destinations and resorts in the Caribbean, Mexico and Central America, most of which are also served by Sunwing and Signature. Its holiday packages are sold by travel agencies across the USA, with departures available from all major cities. Although it has a national presence, Vacation Express’ main strength continues to be in serving the south-eastern states and the mid-West, with its peak selling period being the Summer months, counter-seasonal to Canada.
This acquisition will allow Sunwing Airlines to have a more even revenue flow throughout the year, especially during the slower summer months in Canada.
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