Air Malta supports Valletta as the 2018 European Capital of Culture with a new logojet

Air Malta (Luqa) has introduced this new logojet to support Valletta as Malta’s candidate city for the 2018 European Capital of Culture.

Valletta is the capital of Malta, also known as Il-Belt (English: The City) in Maltese. It is located in the central-eastern portion of the island of Malta, and the historical city has a population of 6,966. The name “Valletta” is traditionally reserved for the historic walled citadel that serves as Malta’s principal administrative district.

The European Capital of Culture is a city designated by the European Union for a period of one calendar year during which it organizes a series of cultural events with a strong European dimension.

Preparing a European Capital of Culture can be an opportunity for the city to generate considerable cultural, social and economic benefits and it can help foster urban regeneration, change the city’s image and raise its visibility and profile on an international scale.

The European Capital of Culture program was initially called the European City of Culture and was conceived in 1983 by Melina Mercouri, then the Greek Minister of Culture.

The Netherlands and Malta have the privilege of designating a city in 2018.

In other news, Air Malta is getting ready to introduce a new brand. Melinda Kecskes, formerly of Wizz Air, was appointed the General Manager Marketing and Brand at Air Malta on October 31, 2011.

Commenting on the appointment, Philip Saunders, Chief Commercial Officer at Air Malta said, “Melinda brings with her a wealth of knowledge. She has a broad understanding of the challenges and opportunities involved in successfully developing new airline brands. Her experiences in both the airline industry and the advertising business made her the ideal candidate for this position. I believe she will be a key asset in the rebranding of Air Malta, which will bring about change in our customer’s journey from the reservation process to ground procedures, cabin standards and aircraft configuration.”

Copyright Photo: Antony J. Best. Airbus A320-214 9H-AEO (msn 2768) arrives at London (Gatwick) on March 24 in the new look.

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1 thought on “Air Malta supports Valletta as the 2018 European Capital of Culture with a new logojet

  1. Ethan Mayer

    I think this is a classy look for what is a tired and old fashioned airline identity… given that i never associated Malta with much culture..the skyline and gold-sandy design looks understated and compliments the boring Air Malta logo/stripe/cross identity.

    can’t seem to find what the other candidate cities are – but, this one looks ‘cultural’..

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