Attending the event was the Minister of Communications, Yang Berhormat Pehin Orang Kaya Hamzah Pahlawan Dato Seri Setia Awang Haji Abdullah bin Begawan Mudim Dato Paduka Haji Bakar as Guest of Honour, as well as RB’s Chairman and Board of Directors, staff and other invited guests.
Included in the guest list were some of the country’s national icons: Two of Brunei’s Olympians, Maziah Mahusin, Brunei’s first female Olympian who represented Brunei at the London Summer Olympics in the 400m run, Ak Hafiy Tajuddin Pg Rositi who represented Brunei at the London Summer Olympics in the 400m run, the Under-21 football team who were the champions of the Hassanal Bolkiah Trophy in March 2012, and the Kilimanjaro team an all female team who raised the Brunei Flag at the highest peak of Mount Kilimanjaro in 2001.
Prior to the reveal, Royal Brunei Airlines has been releasing teasers of its redefinition of travel to in the local market, both via print and online adverts and the “Smile Squad”; who has been sparking public curiosity over the past two weeks. The Smiles Squad has been spotted in different parts of the country, spreading genuine smiles and good cheer to the public.
Mr. Dermot Mannion, Deputy Chairman of RB, said “Over the next year, we will be redefining the Royal Brunei Airlines flying experience, starting with our classic styled new livery and logo. This redefinition is not merely an ad campaign, but rather a long term commitment to our passengers to create a family-like, peaceful and tranquil atmosphere with high class customer service.
The new livery and logo is the first step on RB’s rebranding journey. Over the next year, the national carrier will be rolling out a new website experience (including new social media experience), new uniforms and new lounge and ticket office environments.
The completion of the rebranding process will be timed to coincide with the entry into service of the Boeing 787 Dreamliner on September 1, 2013, making RB the first airline in South-East Asia to take delivery of this ultra modern aircraft.
Image: Royal Brunei Airlines.