(RB) (Bandar Seri Begawan) revealed aย new livery and logo on October 30, 2012 at an event held at Hangar 1, Brunei International Airport. The new livery and logo was revealed
ย on an Airbus A319, which was painted by RBโs own in-house engineering team.
Attending the event was the Minister of Communications, Yang Berhormat Pehin Orang Kaya Hamzah Pahlawan Dato Seri Setia Awang Haji Abdullah bin Begawan Mudim Dato Paduka Haji Bakar as Guest of Honour, as well as RBโs Chairman and Board of Directors, staff and other invited guests.
Included in the guest list were some of the countryโs national icons: Two of Bruneiโs Olympians, Maziah Mahusin, Bruneiโs first female Olympian who represented Brunei at the London Summer Olympics in the 400m run, Ak Hafiy Tajuddin Pg Rositi who represented Brunei at the London Summer Olympics in the 400m run, the Under-21 football team who were the champions of the Hassanal Bolkiah Trophy in March 2012, and the Kilimanjaro team an all female team who raised the Brunei Flag at the highest peak of Mount Kilimanjaro in 2001.
Prior to the reveal, Royal Brunei Airlines has been releasing teasers of its redefinition of travel to in the local market, both via print and online adverts and the โSmile Squadโ; who has been sparking public curiosity over the past two weeks. The Smiles Squad has been spotted in different parts of the country, spreading genuine smiles and good cheer to the public.
๏ฟผ
Mr. Dermot Mannion, Deputy Chairman of RB, said โOver the next year, we will be redefining the Royal Brunei Airlines flying experience, starting with our classic styled new livery and logo. This redefinition is not merely an ad campaign, but rather a long term commitment to our passengers to create a family-like, peaceful and tranquil atmosphere with high class customer service.
The new livery and logo is the first step on RBโs rebranding journey. Over the next year, the national carrier will be rolling out a new website experience (including new social media experience), new uniforms and new lounge and ticket office environments.
The completion of the rebranding process will be timed to coincide with the entry into service of the Boeing 787 Dreamliner on September 1, 2013, making RB the first airline in South-East Asia to take delivery of this ultra modern aircraft.
You must be logged in to post a comment.