Southwest to charge $40 to upgrade to an earlier “A” boarding pass on the day of flight

Southwest Airlines (Dallas) customers LUV the coveted “A” boarding group according to the airline. Now Southwest will offer an additional option to upgrade their position with the open seating at the board gate.

The airline continues:

Now they have one more way to be among the first to board.  Beginning today, Southwest Airlines will offer customers the opportunity to purchase one of the earliest boarding positions at the gate for $40 per flight, when available.

This new boarding option will only be offered at the gate on the day of travel, beginning 45 minutes before the flight departs.  Customers will hear an announcement in the gate area and will be able to purchase an available boarding position via credit card from a Customer Service Agent. Customers will only have the opportunity to purchase these positions if available. The airline successfully tested this new boarding option in San Diego last month, and received positive feedback.

Copyright Photo: Ton Jochems. Boeing 737-8H4 N8326F (msn 35969) touches down at the popular destination of Las Vegas, Nevada.

Southwest logo

Southwest Airlines: AG Slide Show