Frontier uses a new strategy for services and fares

Frontier Airlines (2nd) (Denver) is unbundling its services while maintaining the bundled option as it moves to a the Ultra Low Fare model. The goal is for the prospective customer to have a choice on services and hopefully the passenger will select the more expensive bundled “Classic Plus” fare which is being portrayed as a value fare rather than paying for individual unbundled add-ons. The airline is also giving advantages to those customers using the Frontier website. This strategy is a new version of the Ultra Low Cost Carrier model that has been developed by Allegiant Air and Spirit Airlines in the United States which advertises low fares but passengers are faced with many add-ons. Spirit Airlines, for example, does not offer the bundled fare alternative like the new Frontier model.

Frontier issued this statement:

Frontier Airlines announces forthcoming changes to further reduce fares and to improve the travel experience for its most loyal customers, including those who book through Frontier will further differentiate its services by charging customers only for the services they use and make the best place to book Frontier travel. Frontier guarantees that customers will get the best value at with our Best Fare Guarantee.

Carry-On Baggage

Frontier’s most loyal customers have made it very clear that finding overhead bin space for carry-on bags has become unacceptably difficult. In response, Frontier will be introducing a charge for carry-on bags for customers buying Basic fares through third party sites. All tickets sold at include a carry-on bag with the fare. will become the only channel through which customers will continue to enjoy free carry-on bags on all tickets. Frontier encourages customers to save time and money by booking their travel at, where they will always be able to choose their seats, earn more miles, and enjoy more perks, now including a carry-on item in the overhead bin at no additional charge.

This change will increase overhead space for Frontier’s most loyal customers and speed the boarding process for all passengers. This change will take effect in summer 2013, with the start date to be announced later this spring.*

Frontier will continue to offer all customers to carry one free personal item, no more than 18” x 14” x 8”, on the aircraft, provided such item fits under the seat.

“With this change, we are ensuring that our most loyal customers – Ascent and Summit level members of EarlyReturns®, those who book Economy, Classic and Classic Plus tickets, including all customers who book through, will have more space onboard the aircraft for their carry-on bags,” said David Siegel, Frontier’s chief executive officer. “As we unbundle our product further, we ensure those customers who want the absolute lowest fares can always find them at”

Ascent and Summit level members of Frontier’s EarlyReturns® program will continue to receive access to the overhead bins without additional charge. With some of the lowest elite qualification rates in the U.S. airline industry, it pays to be a loyal flier with Frontier.

Once this change has been implemented, Frontier bag fees will be priced as follows:

Fare Type Checked Carry-on
Summit & Ascent $0 $0
Classic Plus $0 $0
Classic $0 $0
Economy: lowest fares
First bag: $20 (when
checking in at or $25
at the airport;
Second bag: $20 
Basic: lowest fares
through outside booking
First bag: $20 (when
checking in at or $25
at the airport;Second bag: $20
$25-100 (customers
enjoy the lowest price
by checking in at

First Bag Fee

The fee to check a first bag will remain $20 when purchased during on-line check-in at but will increase to $25 when purchased at airport check-in for all Economy and Basic tickets booked on or after June 1, 2013 for travel on or after July 11, 2013.

Second bag fees for Economy and Basic bags remain unchanged at $20. Classic and Classic Plus tickets continue to receive two free checked bags.

Onboard Beverages

As part of the transformation into an Ultra Low Cost Carrier, Frontier will begin charging for onboard beverages this summer. Effective July 1, 2013, customers who purchase Economy or Basic fares will be charged $1.99 for coffee, tea, soda and juice. All on-board purchases continue to require a credit or debit card.

Beverages will continue to be free for Ascent and Summit level EarlyReturns® members, as well as for all customers who purchase Classic and Classic Plus fares, when they show their boarding pass orEarlyReturns® membership card.

All customers will now receive a full can of soda or juice and customers choosing coffee will be offered free refills. In addition, Frontier will be making improvements to its beverage selection, including introducing a premium tea brand and Boyer’s Premium 100% Arabica coffee, a Colorado brand.

“Frontier continues to make it easier for customers flying with Frontier to pay only for the services they use, which allows us to continue lowering fares,” said Daniel Shurz, Frontier’s senior vice president, commercial.

Frontier is proud to have an extensive onboard catering selection that includes a variety of buy on board food options, alcoholic beverages, and premium beverages. As Colorado’s hometown airline, Frontier features Colorado brands in its onboard menu, including Rocky Mountain Chocolate Factory fudge, Izze sparkling beverages, and several Colorado-brewed beers.

EarlyReturns Frequent Flyer Mileage Earn Changes customers always earn a minimum of 100% of frequent flyer miles flown. Economy, Classic and Classic Plus ticket-holders will continue to receive 100%, 125% and 150% of miles flown, respectively, regardless of where booked. However, beginning July 1, 2013, Frontier will be changing its EarlyReturns® mileage accrual rate on Basic fares from 50% to 25% of miles flown.

Frontier Airlines is a wholly owned subsidiary of Republic Airways Holdings, Inc.

*Frontier will charge a fee for carry-on luggage (larger than a personal item) for those who book Basic tickets after the announced date. Basic tickets are Frontier’s lowest fare sold for travel through outside booking channels, including other travel websites. Basic fares are not sold through, where Frontier sells its lowest fares as Economy tickets that include a carry-on bag, an advanced seat assignment, lower change fees, and more EarlyReturns® miles than Basic fares. Classic tickets include additional amenities including two free bags and no change fees prior to the day of travel. Classic Plus fares offer our maximum flexibility, including being fully refundable.

Copyright Photo: Brian McDonough. Formerly operated by USA 3000 Airlines, Airbus A320-214 N218FR (msn 1615, ex N261AV) (Atlantic Puffin) arrives at Washington (Reagan National).

Frontier Airlines: AG Slide Show

1 thought on “Frontier uses a new strategy for services and fares

  1. Pingback: Introducing a new Guest Editor: Aaron Newman | World Airline News

Comments are closed.