JetBlue Airways (New York) has jumped into the trans-continental premium market by introducing Mint. According to the airline, “Mint will offer an unparalleled in-flight experience: the longest lie-flat beds in domestic business class (a) and four private suites among the 16 Mint seats. Mint will start on June 15, 2014.
Mint will feature a pre-departure drink, followed by a cocktail and amuse-bouche once airborne. JetBlue, New York’s Hometown Airline™, has partnered with the popular New York City-based restaurant Saxon + Parole to curate the onboard menu. Mint travelers will customize their meal by choosing among five “comfort food with a twist” offerings, served tapas-style, followed by dessert. Fresh cappuccino and espresso made from the first purposely built cappuccino machine for a U.S. airline will be available throughout the flight.
JetBlue will also be the only U.S. airline to offer customized men’s and women’s amenity kits from partner Birchbox, a global discovery retail company that offers consumers a personalized way to discover, learn about and purchase the best beauty and grooming products from prestigious brands. With an amenity kit designed specifically for JetBlue, loyal customers will receive new favorite products often as these unique kits will be changed several times throughout the year.
JetBlue chose to fully customize the Mint seat, featuring:
- Fully lie-flat beds up to 6′ 8″ (203cm), averaging the longest in the U.S. domestic business class market (a)
- The only private suites with closing doors in the American market, four on each flight
- Seats up to 22.3″ wide, making them the widest seats on average in the U.S. domestic market (a)
- Air cushions with adjustable firmness
- Massage function
- 15-inch flat screen with up to 100 channels of DirecTV® programming and 100+ channels of SiriusXM® radio
- Shoe storage
- Dual 110 volt power outlets with two USB ports
- “Wake me for service” indicator, allowing customers to customize their service needs
A refreshed core experience
JetBlue’s brand new Airbus A321 aircraft will also feature an enhanced core product, including a new world-class seat designed to maximize comfort, larger 10.1″ personal screens offering up to 100 channels of DirecTV® programming and 100+ channels of SiriusXM® radio (d), in-seat power outlets accessible to all customers and a drink holder. As a result of the new next-generation slimmer seat design, customers will enjoy even more living space and the most legroom in coach (e), as well as more comfort.
To add even more to the core experience on New York-Los Angeles/San Francisco flights, JetBlue created the marketplace for all new Airbus A321s, a self-serve station full of snacks, sodas and water for customers to enjoy at their convenience throughout the flight.
The airline’s A321 fleet will also offer free (f) superfast Fly-Fi for all customers, JetBlue’s revolutionary in-air Wi-Fi.
JetBlue’s flight 223, departing New York’s JFK Airport to Los Angeles International (LAX) at 9:30 am on June 15, 2014, will be JetBlue’s first flight featuring the Mint experience. By fourth quarter 2014, all seven daily flights between JFK and LAX will offer Mint, as well as the enhanced core experience.
The Mint experience will be introduced on flights between JFK and San Francisco in the fourth quarter of 2014, with all five JFK-SFO flights offering Mint by the end of first quarter 2015.
There will be a dedicated sub-fleet of 11 brand new Airbus A321s initially used for the two core transcontinental routes, each featuring 16 lie-flat seats, four of which are private suites, and 143 JetBlue core experience seats. Additional markets are possible, based on customer response and demand for more service.
Top Copyright Photo: Gerd Beilfuss/AirlinersGallery.com. The added green in the new tail design is now explained with the introduction of Mint on the new Airbus A321 (all others by JetBlue Airways).