The launch of the new image will become effective in mid-November with the delivery of Iberia’s first Airbus A330 bearing the new logo, which is presently nearing completion at the Airbus factory in Toulouse.

The new brand image, which will keep the current symbols and color scheme that identify the airline as the Spanish flag carrier, is part of a wider renovation and modernization program that is intended to make Iberia a modern, profitable, and sustainable company, attractive both to customers and staff.

New aircraft, totally redesigned cabins in all long-haul aircraft that will put both tourist and business class sections at the top of the market, plus a new website with expanded travel planning options ,are other aspects of the program, along with a major boost in punctuality –Iberia now ranks 7th amongst major airlines– and numerous improvements to passengers’ airport experience at Iberia’s T4 hub at Madrid- Barajas airport.

Before its labor unrest, Iberia was considering several designs for a new brand but tabled the idea during the period of strikes. One design under consideration featured a white fuselage with red titles and a red, white and gold tipped diagonal tail. The traditional IB logo was removed from this design. It is unclear at this time what design was selected.

Iberia: