JetBlue officially unveils its new “Prism” tailfin design

JetBlue Airways (New York) plans to debut the latest tailfin design to join the company’s line-up, Prism. Prism will be featured exclusively on the airline’s Airbus A321 aircraft.

Prism, inspired by the Cubist art movement of the early 20^th Century, will join the eight other official JetBlue tailfin designs. It was developed by JetBlue’s award-winning Brand team, led by Lashonne Duncan, brand design manager.

“The challenge was to come up with something that fit the story of our new A321 aircraft,” said Ms. Duncan. “Some of our A321s will offer JetBlue’s Mint™ service in the lucrative New York – LA and San Francisco markets, while other A321s will offer 190 JetBlue core experience in high-density markets. With so many different perspectives, facets and points of view, we started with a clean sheet of paper and quickly found inspiration in Cubism.”

The Cubist movement was revolutionary in its time, interpreting reality into two-dimensions on canvas, often dissecting and reassembling the image, challenging the audience to look at regular everyday things in a new way. “That’s how JetBlue looks at the world, and how we continue to reinvent the travel experience for our customers,” Ms. Duncan said. “That ethos continues into our future, with Mint™, our interpretation of the premium coast-to-coast product.”

On September 30, 2013, JetBlue announced product details for Mint™, it’s take on the premium transcontinental product, designed to compete with other airlines’ business class. JetBlue will offer Mint™ starting June 15, 2014, and on all flights between New York/JFK and Los Angeles by the end of 2014. Mint™ will be offered on all flights between New York/JFK and San Francisco by the end of the first quarter of 2015.

JetBlue first introduced green to its aircraft line-up with the introduction of JetGreen, a special livery celebrating JetBlue’s sponsorship of the New York Jets football team. Green was limited to that aircraft until the introduction of Prism, and is now part of JetBlue’s permanent palette.

JetBlue received the Corporate Leadership Award in 2009 from AIGA, the professional association for design, for “reimagining the air-travel experience and building its revered brand from a people-centered, value-driven, design-based approach.”

In other news, tickets for the new JetBlue-Emirates code share agreement will go on sale on October 7. JetBlue will place its “B6” code on all Emirates flights to and from the United States, including the newly inaugurated non-stop Emirates route between New York/JFK and Milan, Italy. JetBlue intends to file for approval to codeshare on the recently announced Emirates route between Dubai and JetBlue’s focus city in Boston, Massachusetts.

Other tails:

JetBlue Airways Tailfin Designs


Prism A Cubist inspired design that reflects the many incredible facets of our new A321 fleet. New in 2013	Barcode You can’t quite scan our jets, but barcode sure makes for one beautiful tailfin. Generated in 2010.	Blueberries What could be better than a healthy snack in our favorite color? Our blueberries-inspired design popped up in 2009.

Mosaic Created in 2005, this tailfin eventually came to inspire the name for the TrueBlue Mosaic program.	Bubbles We were bubbling with excitement to reveal this design in 2003.	Windowpane Introduced in 2002, you can spot this pattern on both our stylish crewmembers and our jets.

Dots We crossed our T’s and dotted our tailfin in 2000.	Harlequin A hidden gem, we found this diamond-studded pattern in 2000.	Stripes Stripes are always in style. We’ve been wearing them since the very start (2000).
Special One-of-a-Kind JetBlue Tailfins

Boston Red Sox This design was a homerun with our Boston crewmembers and customers. We’re the proud official airline of the Boston Red Sox.	NY Jets – “JetGreen” Blue never looked so good in green. We’re the proud official airline of the NY Jets.	Building blocks Some of our best inspiration comes from our very own crew — like Building Blocks, created in 2011 by crewmember Troy Bokosky in Long Beach, CA.

10th anniversary Cheers to 10 years!	NY’s hometown airline™ We’re proud to be NY’s hometown airline™.	100th plane Celebrating our 100th Airbus 320!