Al Maha, the new subsidiary of Qatar Airways (Doha), will start scheduled passenger operations in neighboring Saudi Arabia no later than the third quarter of this year with Airbus A320s according to this report by Bloomberg. Al Maha will use the same logo of Qatar Airways but in green to match the colors of Saudi Arabia. Al Maha will operate with 10 Airbus A320s in the first year. The fleet is expected to grow to around 50 aircraft.

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The airline is named after the al-Maha deer known for its beautiful eyes. Qatar Airways logo (above) is based on the Oryx, a genus consisting of four large antelope species. Three of them are native to the arid parts of Africa, and the fourth to the Arabian Peninsula according to Wikipedia.