Brussels Airlines (Brussels) is planning to phase out its last BAe (Avro) RJ85 tomorrow (September 19). The last flight is scheduled to be a roundtrip flight from Brussels to Stockholm (Bromma) and return. The last flight will be flown with the pictured OO-DJP (msn E2287). After the retirement, Brussels will continue to operate 12 BAe (Avro) RJ100s.
In other news, the company is now using a new tagline:
“The new tagline ‘We Go The Extra Smile’ expresses this mission and the airline no longer speaks about passengers, but calls them ‘guests’ instead.”
The airline appears to also be heading towards a new livery with this short statement:
“Brussels Airlines has teamed up with marketing agency TBWA, who have worked out a fresh new style for the airline, with new colors which will be used in all future campaigns.”
Meanwhile the airline is reporting an increase in traffic in August and released this statement:
“Brussels Airlines registered a very strong passenger growth of 19.1% during the month of August. In total, the airline welcomed over 100,000 passengers more compared to the same month last year. The seat load factor rose by 4.4 percentage points to 81.5%.
A total of 622,845 passengers opted for a European or intercontinental Brussels Airlines flight last month. That’s 100,055 more passengers than in August 2013. The strong growth is due to the expansion of the flight offer to Mediterranean summer destinations, the highly competitive ticket fares and the increase in the number of connecting passengers (intra-European and European-intercontinental). With this increase, Brussels Airlines follows the general growth trend registered by Brussels Airport.
Out of the 622,845 passengers, 520,422 flew to short or medium-haul destinations and 102,423 boarded a flight to or from the US or Africa.
The growth trend, which Brussels Airlnes has continuously registered since the beginning of the year, has also led to a higher overall seat load factor. The passenger load factor grew by 4.4 percentage points to 81.5%, a record in the history of the airline.
In addition to its scheduled flight activity, Brussels Airlines operated many holiday flights for tour operators, meeting and incentive agencies and sports clubs. The most important event last month was without a doubt Red Devils flight ‘SN2014’.”
Top Copyright Photo: Karl Cornil/AirlinersGallery.com. OO-DJP arrives back at the Brussels base.
Bottom Copyright Photo: Brussels Airlines. The airline will soon introduce a new look.
The new look Brussels Airlines (SN) is talking about, is regarding their marketing campaigns, parts of their website, inflight entertainement magazine, etc., they are not going to introduce a new livery for their aircraft, at least not in the immediate future.
The link below shows examples of their new ads, showing the new look they talk about.
This is an example of the traditional ads
Thank you for the information. All the best.