JetBlue Airways (New York) following up on our previous report, today (September 24) officially announced their newest tailfin pattern “Tartan” to the fleet, reflecting a move of top fashion houses on their own fall runways. Starting with “Bippity Boppity Blue”, Airbus A320-232 N565JB (msn 2031), the pattern will be added to additional aircraft, joining the ranks of JetBlue’s nine other iconic and eye-catching tailfins across their fleet of 200 aircraft.
“Design plays such an integral part in our story,” says Lisa Borromeo, JetBlue Director of Brand Management and Advertising, “While others may push revamped logos or disorienting paint schemes, we feel it’s important to build a visual language as we grow. Our tailfin patterns will always reflect a fresh style, with a timeless appeal that is core to who we are as a brand.”
According to the airline, “Tartan is JetBlue’s second nod to the timeless Gaelic fashion. While 2003’s Plaid design has been retired, with clean, bold lines, a dash of green, and worn at a decidedly jaunty angle, Tartan is an updated statement on JetBlue’s evolution also seen in the uniform refresh this summer; a proud acknowledgement of their history, with a confident readiness to carry forward into their future.”
Copyright Photos: JetBlue Airways.