American Airlines launches its month-long “Be Pink” campaign to raise funds for breast cancer research

American Airlines Group (Dallas/Fort Worth) will launch its annual “Be Pink” campaign, a month-long, employee-led initiative to raise funds for breast cancer research and awareness. This year’s Be Pink campaign marks the first time the combined company has joined forces for the cause. Throughout the month of October, more than 100,000 American Airlines (Dallas/Fort Worth) and US Airways (Phoenix and Dallas/Fort Worth) team members will don pink uniform items, serve customers with Be Pink-branded items and lace up their tennis shoes for local walks and events to support the fight against cancer.

Customers will have the opportunity to join the company’s Be Pink efforts with special offers to promote awareness and action against breast cancer, which accounts for one in eight of newly diagnosed cancers among women. During the month of October a minimum $25 donation to American’s Miles for the Cure® program will earn AAdvantage® members 20 bonus miles, instead of 10, for each dollar contributed. Donations can be made at aa.com/BePink.

When customers travel on American during October, they will see pink from the time they book tickets on aa.com, to when they pick up their baggage at their final destination. Employees will be sporting Be Pink uniform items and many of them will be part of awareness teams to raise funds through their participation in local American Cancer Society Making Strides Against Breast Cancer walks and Susan G. Komen Race for the Cure events. The company’s websites, in-flight American Way magazine, napkins, in-flight menus, cabin messages, complimentary in-flight lemonade and even some boarding passes will “go pink” to serve as symbols of American employees’ determination to find a cure for breast cancer.

American has supported the fight against breast cancer for more than 30 years and is the Official Airline of Susan G. Komen for the Cure®. In 2013, American and US Airways raised more than half a million dollars to support the cause through the generosity of employees, customers and corporate contributions. Visit American’s Join Us In Causes That Matter page on aa.com to learn more about how you can join the company’s efforts to create a world without breast cancer.

Miles for the Cure® and Susan G. Komen for the Cure® are registered trademarks of Susan G. Komen.

Copyright Photo: Michael B. Ing/AirlinersGallery.com. Boeing 777-223 ER N759AN (msn 32638) with the special “Susan G. Komen” pink ribbon markings departs from Los Angeles in the now old 1968 livery.

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