Tag Archives: breast cancer research

American Airlines launches its month-long “Be Pink” campaign to raise funds for breast cancer research

American Airlines Group (Dallas/Fort Worth) will launch its annual “Be Pink” campaign, a month-long, employee-led initiative to raise funds for breast cancer research and awareness. This year’s Be Pink campaign marks the first time the combined company has joined forces for the cause. Throughout the month of October, more than 100,000 American Airlines (Dallas/Fort Worth) and US Airways (Phoenix and Dallas/Fort Worth) team members will don pink uniform items, serve customers with Be Pink-branded items and lace up their tennis shoes for local walks and events to support the fight against cancer.

Customers will have the opportunity to join the company’s Be Pink efforts with special offers to promote awareness and action against breast cancer, which accounts for one in eight of newly diagnosed cancers among women. During the month of October a minimum $25 donation to American’s Miles for the Cure® program will earn AAdvantage® members 20 bonus miles, instead of 10, for each dollar contributed. Donations can be made at aa.com/BePink.

When customers travel on American during October, they will see pink from the time they book tickets on aa.com, to when they pick up their baggage at their final destination. Employees will be sporting Be Pink uniform items and many of them will be part of awareness teams to raise funds through their participation in local American Cancer Society Making Strides Against Breast Cancer walks and Susan G. Komen Race for the Cure events. The company’s websites, in-flight American Way magazine, napkins, in-flight menus, cabin messages, complimentary in-flight lemonade and even some boarding passes will “go pink” to serve as symbols of American employees’ determination to find a cure for breast cancer.

American has supported the fight against breast cancer for more than 30 years and is the Official Airline of Susan G. Komen for the Cure®. In 2013, American and US Airways raised more than half a million dollars to support the cause through the generosity of employees, customers and corporate contributions. Visit American’s Join Us In Causes That Matter page on aa.com to learn more about how you can join the company’s efforts to create a world without breast cancer.

Miles for the Cure® and Susan G. Komen for the Cure® are registered trademarks of Susan G. Komen.

Copyright Photo: Michael B. Ing/AirlinersGallery.com. Boeing 777-223 ER N759AN (msn 32638) with the special “Susan G. Komen” pink ribbon markings departs from Los Angeles in the now old 1968 livery.

American Airlines (current): AG Slide Show

American Airlines (historic): AG Slide Show

US Airways: AG Slide Show

Delta dedicates its Boeing 767-400 “Pink Plane” to the Breast Cancer Research Foundation® founder Evelyn Lauder

Delta Air Lines‘ (Atlanta) eighth annual “Breast Cancer One” employee survivor charter takes flight for the fight today in advance of Delta’s October fundraising efforts benefiting The Breast Cancer Research Foundation. In memory of BCRF Founder Evelyn Lauder, Delta’s Boeing 767-400 signature ‘pink plane’ (above) will be dedicated at New York’s LaGuardia Airport in a presentation attended by her husband, Leonard Lauder, BCRF Acting Chairman and Chairman Emeritus of The Estee Lauder Companies, as well as BCRF staff.

The pink plane also will be painted with a welcome message: “Thank You Delta Customers and Employees. Together We Have Raised $5 Million For the Fight Against Breast Cancer.”

Delta’s pink plane will fly from Atlanta’s Hartsfield-Jackson International Airport to New York’s LaGuardia Airport with more than 140 employee cancer survivors from 19 different departments in 35 locations around the world.

In addition to the pink plane, throughout October Delta’s administrative building at its general offices will be illuminated in pink lighting in support of BCRF. Delta employees also will wear pink uniforms and sell pink products including pink lemonade and pink headsets onboard and in Delta Sky Clubs to raise awareness and support for breast cancer research. All proceeds benefit BCRF.

Delta also will donate $1 to BCRF for the first 50,000 new “Likes” on the Delta Facebook page during October. New and current fans will be able to download a customized Delta Facebook cover and profile image, highlighting their contribution to the cause.

Delta began its partnership with BCRF in 2005. Since then, employees and customers have raised more than $5 million and contributed to 18 fully funded research grants worldwide.

In other news, Delta will drop the New York (LaGuardia)-Ottawa route on October 28, followed by the Memphis-Cleveland route on November 27 according to Airline Route.

Copyright Photo: Michael B. Ing. Boeing 767-432 ER N845MH (msn 29719) arrives back at the ATL hub.

Delta Air Lines: