Alitalia (2nd) (Rome) and Etihad Airways (Abu Dhabi) have unveiled two aircraft in a unique Expo Milano 2015 livery to mark their co-sponsorship of the global event.
Expo 2015 will be held in Milan from May 1, 2015 to October 31, 2015 with an estimated 20 million visitors expected to attend the event of which more than a third will travel to the northern Italian city by air.
Alitalia and Etihad Airways held joint simultaneous events at Malpensa Airport in Milan and Abu Dhabi Airport to unveil the two Airbus A330-200 aircraft, to audiences gathered in both locations as well as thousands watching online around the world.
The Alitalia A330-200 and the Etihad Airways A330-200, both in the eye-catching special livery, operated their first flights on Tuesday, October 21, between Rome and Abu Dhabi and will carry the Expo Milano 2015 “feeding the planet, energy for life” message worldwide.
Flight frequencies to and from Milan are set to increase during Expo 2015 when Alitalia will commence daily flights to Milan Malpensa from Abu Dhabi and from Shanghai, that will be introduced in the next months, after approval by European authorities, and Alitalia will also increase domestic and international flights. These flights will connect with Etihad Airways’ services throughout the Middle East and with markets in the Indian sub-continent, Southeast Asia, and Africa.
Alitalia and Etihad Airways will link Milan with 560 unique online and codeshare destinations across the globe.
The new Alitalia service to Abu Dhabi will complement Etihad Airways’ successful daily passenger flights and regular freight flights between Milan and Abu Dhabi and contribute to the two airlines’ commitment to develop Malpensa as a global air cargo hub.
In addition to the joint liveried aircraft, Alitalia and Etihad Airways are offering a number of business initiatives including all-inclusive packages and special fares targeted at families, seniors, business travellers and young people for Expo Milano 2015.
The two air carriers are also implementing an integrated marketing and communication plan including onboard and ground announcements for their flights, as well as offers to loyalty program members, print and digital campaigns, and social media activities.
Alitalia and Etihad Airways will have a pavilion throughout Expo 2015 with an interactive social hub that will enable guests to enjoy activities in Milan whether in the city or around the world.
All images by Alitalia and Etihad Airways.
Video: The press conference to unveil the new promotional design:
Video: Expo Milano 2015: