All Nippon Airways (ANA) is unveiling a new, vibrant and engaging content as part of its U.S. marketing campaign, ‘Experience Class™.’
The content features longtime ANA partner, DJ and producer Steve Aoki, and explores Japanese culture in a unique, authentic way. The centerpiece of this catalog of new content is a video that defines the Japanese principle of “Omotenashi,” and how this principle is rooted on every ANA flight. In addition, ANA is releasing a video content series co-designed with Aoki that explores both the popular and less-known side of Tokyo, and Aoki’s unique perspective on what makes Japanese culture so special.
Omotenashi. It’s a complex word with many meanings, but most importantly, it’s a concept deeply rooted in the Japanese culture. It’s a hallmark to the unspoken level of service and gratitude that runs throughout Japan. ANA understands this concept better than anyone. The spirit of Omotenashi lives in the sky with Experience Class — a 5-star journey found on every flight that is as experiential and authentic as the destination itself.