Etihad makes bold changes to organizational structure to address impact of COVID-19 pandemic

Etihad Airways has made this announcement:

etihad-organisational-structure-changes
  • Decisive steps taken to implement new operating model for Etihad as mid-sized carrier
  • New streamlined structure is leaner, flatter and scaleable to support organic growth as air travel resumes
  • Continued focus on safety, security and service and industry-leading Etihad Wellness program

Etihad Airways has announced a new organizational structure that will position the business to deliver on its mandate in the wake of COVID-19 and meet the challenges of the global downturn in aviation head on.

The restructuring sees the airline continuing its transformation into a mid-sized, full-service carrier concentrating on its fleet of widebody aircraft, with a leaner, flatter and scaleable organisational structure that supports organic growth as the world returns to flying.

By embedding the new structure, the airline will strengthen its focus on its core offering of safety, security, service; continue developing its industry-leading health and hygiene programme Etihad Wellness, and prioritise innovation and sustainability, which are essential to the future of the airline.

Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group, said: “After our best-ever Q1 performance, none of us could have predicted the challenges that lay ahead in the remainder of this year. I’m extremely proud of the way my leadership team and the whole Etihad family have navigated the COVID-19 crisis so far, and I must express my gratitude to each member of the team for continually proving our adaptability to the most unexpected of circumstances.

“As a responsible business, we can no longer continue to incrementally adapt to a marketplace that we believe has changed for the foreseeable future. That is why we are taking definitive and decisive action to adjust our business and position ourselves proudly as a mid-sized carrier. The first stage of this is an operational model change that will see us restructure our senior leadership team and our organisation to allow us to continue delivering on our mandate, ensuring long-term sustainability, and contributing to the growth and prominence of Abu Dhabi.”

The new operational model will result in a number of changes to the executive leadership team to streamline the organizational structure.

Etihad Airways aircraft photo gallery: