Copyright Photo: British Airways Airbus A320-251N WL G-TTNA (msn 8108) (Better World) PMI (Javier Rodriguez). Image: 955289.

British Airways made this announcement when the special livery was introduced:

Flying is magic – one of humankind’s greatest achievements. It connects us with the rest of our world, brings loved ones closer together and opens our eyes to new experiences and cultures. It drives our economy, creates quality jobs and delivers aid when people need it most. But we recognize that flying comes at a cost to the environment and we need to take urgent action to tackle the impact it has on our planet. At British Airways, we’re on a journey to create a better, more sustainable future. We call it BA Better World.

It means we’re putting sustainability at the heart of our business. From creating a great place for people to work to reducing our emissions and waste and contributing to the communities we serve to build a thriving, resilient, responsible business.