Emirates takes Dubai’s vision of tomorrow to the skies, launching Museum of the Future custom A380 livery, unveils new Premium Economy

Emirates Airlines has made this announcement:

Emirates has revealed a new custom A380 livery dedicated to Dubai’s newest architectural icon and centre for pioneering concepts and ideas, the Museum of the Future.

The first Emirates A380 (A6-EVK) (above) to sport this exciting new livery, takes flight on May 5 to Los Angeles. As its nine other aircraft siblings roll out of the dedicated Aircraft Appearance Centre at Emirates Engineering  over the coming weeks, Emirates’ Museum of the Future A380s will be deployed on routes to Europe as well as key Arab regional cities.

Note: 10 A380s will wear this special livery.

This initiative underscores the airline’s unwavering commitment to support Dubai’s vision as the leading city of the future, a hub for innovation and testbed for emerging technologies. It also crystallises the UAE’s 50 years of development and progress.

The seven storey, pillarless, torus-shaped Museum of the Future, dubbed as the ‘world’s most beautiful building’, has become one of Dubai’s definitive design marvels, and aims to inspire the world to imagine the possibilities of tomorrow, featuring mesmerising installations and futuristic experiences. The building’s ring forms a void to represent unknown and undiscovered knowledge.

The Museum will also act as an incubator for scientists, thinkers and researchers to bring their bold ideas and visions of the future to life, especially across areas like sustainability, outer space, health, and other critical global challenges. It will also be a platform to trial and demonstrate the latest technological discoveries, with prototypes that will continually evolve from emerging start-ups and established technology enterprises.

The ring shaped, Arabic calligraphy encapsulated building encircles both sides of the aircraft, and features the message ‘Journey to the future’ across the fuselage, covering a total of 336 sqm on the A380. The façade is decorated with quotes from His Highness Sheikh Mohammed bin Rashid Al Maktoum. The airline will produce 10 A380 liveries in total, which will fly across close to 30 destinations around the world in the coming year, carrying the museum’s message of creating a better future, now.

In other news, Emirates will be unveiling its full Premium Economy cabin experience from May 9-12 at Arabian Travel Market 2022 (ATM).

The region’s leading travel and tourism exhibition is expected to welcome 20,000 visitors this year, with the theme of ‘The future of international travel and tourism’, and Emirates’ iconic presence at the event this year will be fittingly themed ‘The future is now’.

The Emirates stand will also offer members of the travel and tourism industry from over 112 countries a chance to experience the airline’s signature products in every cabin class.

Over ATM’s four days, Emirates’ executives and commercial teams will be at the airline’s stand with a busy agenda of face-to-face business meetings, taking the opportunity to network and reconnect with travel trade industry partners, and establishing new partnerships in line with the airline’s work to help the industry collectively rebuild better for the future.

The highly popular Emirates Premium Economy seat which will be on display at ATM is a luxurious take on the traditional cabin, providing more comfort with legroom of up to 40 inches, wide seats that span 19.5 inches with a generous 8 inch recline, and other thoughtful touches for customers to comfortably sit back and relax.

In addition, Emirates will also feature its show-stopping Boeing 777-300ER game-changer First Class fully enclosed private suite, Boeing 777 Business Class seat, newest generation A380 Onboard Lounge, along with other iconic products such the First Class Shower Spa and its generously pitched game-changer Economy Class seats.

The Emirates stand is located in Hall 3, stand number ME3210 at ATM.

Emirates aircraft photo gallery: