Brussels Airlines’ new safety video with Hooverphonic

Brussels Airlines has issued this new safety video:

Brussels Airlines launched an eye-catching video to draw the attention of her passengers to the important safety instructions of a flight. Fully in line with her long tradition of putting the very best of Belgium on the world map, the national airline took the iconic Belgian band Hooverphonic under her wing. The group wrote a catchy song based on the exact lyrics of the instructions. The result is a unique clip, in which the song is mixed with surrealistic images including an artistic homage to Magritte, another example of Belgian excellence. From August 1, the video will be rolled out on all of the airline’s long-haul aircraft.

For years now Brussels Airlines has been a flying ambassador for Belgium, offering a selection of Belgian beers, wines and chocolates on board. As from today, Belgian music is also part of that selection.

Belgian pride Hooverphonic creates unique song for Brussels Airlines
In order to keep drawing the attention of its passengers to the crucial safety instructions on board, Brussels Airlines has for many years now created creative videos instead of the classic safety videos. Until recently, the safety instructions were presented with a humorous animated film. Earlier the Red Devils also gave the instructions. Today Brussels Airlines launches a brand new safety video which will be shown on her long-haul flights as from 1 August.

Fully in line with her long tradition of putting the very best of Belgium on the world map, the national airline took the iconic Belgian band Hooverphonic under her wing.
​The result is a four-minute clip with a catchy song supported by a visual gem with subtle references to other Belgian artists such as Magritte. The video was directed by Jan Boon and the technical part was handled by virtual reality production house Studio Regie in Merelbeke.

The safety instructions we give on board at departure are essential. Safety is our priority but that is not a synonym for bland at Brussels Airlines. For years we have tried to attract the attention of our passengers with humour and creativity. The result of the unique collaboration with Hooverphonic is the perfect example of this. We are very happy that our Belgian pride has taken up the challenge and pulled out all the stops to create a surprising song and clip that will be going around the world from today.
Michel Moriaux, Head of Marketing, Brussels Airlines

Hooverphonic reveals the new song to passengers at Brussels Airport
On 1 August Hooverphonic surprised departing passengers at Brussels Airport with a short and intimate set at one of the gates. During that set, they performed, apart from two of their own songs, the song they created for the Brussels Airlines safety video.

When Brussels Airlines asked Hooverphonic to write a song with the text of the safety instructions, I really thought it would be impossible. But at the same time, I love that kind of challenge and we went for it. I’m glad I persevered. After a few tries, we are now ready for take-off!”
Alex Callier, Hooverphonic

In other news, Brussels Airlines introduced a Green Fare for passengers flying from Denmark, Sweden and Norway from August, which includes full offsetting of CO2 emissions using sustainable fuel and investment in climate protection projects. The offer comes now that the willingness for passengers to neutralize their flight has risen significantly. Since the options for CO2-neutral flying were integrated into the booking process on brusselsairlines.com, usage among customers has increased sixfold.

Brussels Airlines, together with the other airlines of the Lufthansa Group, introduce a new Green Fare for its guests booking from Denmark, Sweden and Norway on a trial basis from August 2, 2022. As a contribution to a sustainable way of flying, the Green Fare includes a full offset of the flight’s CO2 emissions in the price of the flight. This is achieved by a combination of 20 percent sustainable aviation fuel (SAF) and 80 percent through investments in long-term climate protection projects. As an incentive, the Green fare also includes additional status miles and free rebooking options.

The Green Fare is now displayed alongside the familiar fares (Light, Classic, Flex) as an additional fare option in the online booking screen directly after the flight selection. The new offer is available in both Economy Class and Business Class for flights within Europe. In addition, starting in September, B2B travel partners in Scandinavia will also be able to take advantage of this new option. The test phase will last approximately six months.

Increasing success of sustainable options
At the end of May, Brussels Airlines had already improved its sustainable offer, by integrating the options for CO2-neutral flying directly into the flight booking, simplifying the process for its customers to buy sustainable fuel, invest in climate projects managed by myclimate or opt for a combination of both.

Since the introduction, the use of the offers for CO2-neutral flying has increased rapidly. Whereas the usage figures of these bookings via brusselsairlines.com were previously just under one percent, they have now sixfolded.

“Brussels Airlines and the Lufthansa Group have set itself ambitious climate targets and plan to reaching carbon neutrality by 2050. Next to fleet modernization and more sustainable processes, innovative offers such as the new Green Fares are an important step toward that goal. The integration of sustainable options in the booking process already significantly increased the customer’s willingness ​ to invest in sustainable flying, motivating us to invest further in sustainable offerings.”
– Peter Gerber, CEO Brussels Airlines

Together with the Lufthansa Group, Brussels Airlines is continuously implementing a wide range of innovative measures to achieve its ambitious goal of halving net carbon emissions by 2030 compared to 2019 and flying CO2-neutral by 2050. To this end, the company is relying in particular on accelerated fleet modernization, the continuous optimization of flight operations, the use of sustainable aviation fuels, and innovative offers to make a flight CO2-neutral.

Brussels Airlines aircraft photo gallery: