Category Archives: WestJet

WestJet wants to stand out from the herd with a new advertising campaign

WestJet made this announcement:

As the airline founded on care, WestJet set out to do things differently and its latest advertising campaign, launched today, highlights what sets it apart through its continued commitment to treating people like people.

(CNW Group/WESTJET, an Alberta Partnership)

Named TripAdvisor’s best airline in Canada by the travelling public for three consecutive years, the campaign focuses on WestJet’s award-winning guest service, no overbooking and being Canada’s most on-time airline. It reaffirms the airline’s continued commitment to making air travel something its guests not only enjoy but look forward to.

“We want the travelling public to know that as we become a global network carrier, we will never lose sight of the caring WestJet touch,” said Richard Bartrem, WestJet Vice-President Marketing Communications. “Travel can be unpredictable and this campaign represents how we will always try to put ourselves in our guests shoes by delivering the caring guest experience that has made WestJet stand out from the herd.”

Created in partnership with Rethink, the campaign consists of a comprehensive digital and out-of-home presence that will run from coast-to-coast, launching on October 21, the night of Canada’s federal election and carrying throughout the holidays.

“We wanted to playfully show how travel can feel when other airlines don’t treat people with the same attention and care that WestJet does,” said Christina Yu, managing partner at Rethink. “We have experienced first-hand what sets WestJet apart from the competition and we love how this campaign challenges the norms in the industry.”

WestJet to build a flagship lounge at Calgary

WestJet today announced that work has begun on its first proprietary flagship lounge at the Calgary International Airport (YYC).

As the airline with the most departures, destinations and seats from Calgary, the construction of the lounge underscores WestJet’s ongoing commitment to growing its premium presence and guest experience.

Working in partnership with the Calgary Airport Authority, WestJet’s new lounge will be located near Concourse B to conveniently serve guests travelling from Concourses A and B in the Domestic Terminal, and from Concourse D in the International Terminal.

Designed in partnership with Gensler, world-class design and architectural firm, the lounge will seamlessly blend contemporary interior design with refined mountain living. This custom Canadian-inspired space brings together exceptional local food and beverage, along with business amenities designed to keep travellers connected. Once complete, it will be a place for guests to work, relax, rejuvenate and collaborate in comfort and style, reflective of WestJet’s ongoing premiumization of its Boeing fleet and award-winning hospitality and service.

WestJet flagship lounge is scheduled to open in late summer 2020. Platinum, Gold and Silver WestJet Rewards members with complimentary lounge access benefits, along with guests travelling in the Business cabin, will be among the first to enjoy the new space.

More details on the lounge will be released in the coming months.

WestJet brings pink to the skies in support of a future without breast cancer

For the month of October, new pink aprons have been made available to WestJetters along with custom-designed pink neckwear, hats and personality pins that see 100 per cent of the purchase price going to the Canadian Cancer Society breast cancer cause. (CNW Group/WESTJET, an Alberta Partnership)

WestJet made this announcement:

As the official airline of the Canadian Cancer Society (CCS) and its CIBC Run for the Cure, WestJet and more than 14,000 WestJetters are proud to announce this year’s initiatives in support of changing the future of breast cancer during the month of October.

Guests flying with WestJet will notice even more pink in the skies and on the ground this year with updates to WestJetters’ uniforms for the fourth consecutive year. This month, new pink aprons have been made available to WestJetters along with custom-designed pink neckwear, hats and personality pins that see 100 per cent of the purchase price going to the Canadian Cancer Society breast cancer cause.

“WestJet and WestJetters are committed to making breast cancer beatable and for the seventh consecutive year we’re joining alongside a collective of Canadians to raise awareness and funds throughout the month of October,” said Richard Bartrem, WestJet Vice-President Marketing Communications. “Since 2013, through WestJetters’ dedication and fundraising, we’ve been able to raise over $500,000 in support of a future without breast cancer. We’re inspired to wear pink and raise funds in support of research, education and awareness programs.”

As a committed partner of CCS and the official airline of their CIBC Run for the Cure for the seventh consecutive year, on Oct. 6, over 30 teams featuring close to 500 WestJetters and their networks will come together to participate at 57 locations across Canada.

“Friends, families, children and spouses, coworkers, neighbours and strangers, those who have fought and won, those in our memories, and those who are just finding out what it means to fight: you are not ever alone. Pink is hope, pink is strength and, most importantly, pink is the colour that binds us together,” said Stephanie Ciarrocco, WestJet Customer Service Agent and breast cancer survivor.

“The CIBC Run for the Cure unites a collective of Canadians who are a force-for-life in the face of breast cancer,” says Andrea Seale, CEO, Canadian Cancer Society. “With the support of that collective and our dedicated partners like WestJet, we fund the best breast cancer research and provide the largest cancer support system in the country. We are incredibly thankful to WestJet for their ongoing commitment to the breast cancer cause.”

WestJet provides the Canadian Cancer Society the gift of flight, helping the organization reduce administration expenses, as well as encourages WestJetter fundraising and participation in the CIBC Run for the Cure.

WestJet to fly to Roatán, Honduras

WestJet today announced it will be adding Roatán, Honduras to its Caribbean destinations with its new non-stop seasonal service from Toronto starting December 15.

WestJet today announced it will be adding Roatán, Honduras to its Caribbean destinations with its new non-stop seasonal service from Toronto starting December 15. (CNW Group/WESTJET, an Alberta Partnership)

“With the addition of the snorkelling paradise of Roatán to our network, WestJet guests now have convenient access to 14 Caribbean destinations non-stop from Toronto this winter,” said Arved von zur Muehlen, WestJet Chief Commercial Officer. “Roatán is home to miles of coastline featuring barrier reefs, white sand beaches and turquoise waters and is a bucket list getaway that we can’t wait for our guests to explore starting this December.”

The new service will be operated on WestJet’s Boeing 737 aircraft featuring the airline’s Premium and Economy cabins. Flights are timed to optimize connectivity to WestJet’s Toronto hub and provide for WestJet Rewards accumulation and redemption along with additional benefits for WestJet Rewards top tier members.

Details of WestJet’s service between Toronto and Roatán:







Once weekly

9:30 a.m.

1:11 p.m.

December 15,


Once weekly

2:10 p.m.

7:27 p.m.

December 15,

*Subject to government approval


Canadian Competition Bureau approves WestJet’s proposed transaction with Onex

WestJet has made this announcement:

WestJet Airlines Ltd. has announced that the Canadian Competition Bureau has granted unconditional approval for WestJet’s proposed transaction with Onex Corporation by issuing a no-action letter.

The Arrangement is still subject to other conditions to closing, including receipt of the remaining regulatory approvals.

The transaction is expected to close in the fourth quarter of 2019.

WestJet Link is now giving Cranbrook another hub option

WestJet today announced that its regional airline, WestJet Link, will begin operating nonstop flights between Vancouver and Cranbrook, B.C., on October 27, 2019.

With the addition of Vancouver-Cranbrook, WestJet Link will now operate six routes including Calgary to Cranbrook, Lethbridge, Prince George, Lloydminster and Medicine Hat.

All WestJet Link flights are operated through a capacity purchase agreement with Pacific Coastal by using its fleet of 34-seat SAAB 340B aircraft. Each aircraft includes six seats available in WestJet Premium, offering guests advanced boarding, no-charge for two checked bags and seating at the front of the aircraft.

Details of WestJet Link’s service between Vancouver and Cranbrook:

Route Frequency Departing Arriving Effective
Daily 11:45 a.m. 12:25 p.m. October 27,
Daily 1:35 p.m. 4:05 p.m. October 27,


WestJet reports a significant return to second quarter profitability

WestJet has announced its second quarter results for 2019, with net earnings of $44.3 million, or $0.38 per fully diluted share compared with a net loss of $15.8 million, or $0.14 per fully diluted share reported in the second quarter of 2018.

“We are very pleased with this significant return to second quarter profitability.” said WestJet President & CEO Ed Sims. “I want to acknowledge the remarkable effort of all 14,000 WestJetters who rose to the challenge of delivering this notable improvement in year over year performance and thank all of our guests for their continued loyalty.”

Operating highlights* (stated in Canadian dollars)

Q2 2019 Q2 2018 Change
Net earnings (millions) $44.3 ($15.8) 379.8%
Diluted earnings per share $0.38 ($0.14) 371.4%
Total revenue (millions) $1,212.9 $1,087.6 11.5%
Operating margin 3.5% (0.7%) 4.2 pts.
ASMs (available seat miles) (billions) 8.145 7.922 2.8%
RPMs (revenue passenger miles) (billions) 7.099 6.646 6.8%
Load factor 87.2% 83.9% 3.3 pts.
Segment guests 6,493,802 6,276,226 3.5%
Yield (revenue per revenue passenger mile) (cents) 17.09 16.36 4.5%
RASM (revenue per available seat mile) (cents) 14.89 13.73 8.5%
CASM (cost per available seat mile) (cents) 14.38 13.84 3.9%
Fuel costs per litre (cents) 81 81
CASM, excluding fuel and employee profit share
10.66 10.06 6.0%
*Refer to reconciliations in the accompanying tables for further information regarding calculations.