Blue1 (Helsinki) after November 1 will operate under the SAS brand in the Finnish market.

SAS issued the following statement this morning:

From November 1, SAS will be taking over responsibility for commercial operations in Finland. This is taking place in line with SAS’s 4Excellence strategy and strengthens SAS’s position on the Finnish market. Finnish subsidiary Blue1 is being converted to a production company, with the primary task of delivering operational flight services to meet SAS’s route network needs.

“Finland is our fourth Nordic home market and we have been restructuring our route network in Finland since the beginning of the year. We now fly nonstop between several regions in Finland and Scandinavia, as a complement to the worldwide route network of SAS and the Star Alliance. We are now using the SAS brand to demonstrate our strong offering and our unique customer benefits on the Finnish market as well,” says Joakim Landholm, Executive Vice President Commercial at SAS.

“As a production company, Blue1 will be focusing on its operational strengths and continuing to operate its current routes for SAS. Our punctuality is the best in Europe and our focus on high-class service is greater than ever,” says Janne Hattula, Managing Director and COO of Blue1 since July 2012.

In other news, Blue1 will open a new nonstop route from Helsinki to Geneva. The route will be operated from January 12 to March 23, 2013 on Saturdays. The route will provide a new option to fly direct from Helsinki to Geneva, close to many popular winter resorts in the Swiss, French and Italian Alps.

Copyright Photo: Andi Hiltl. With this announcement the unique Blue1 brand will disappear. Blue1 will operate for its parent under the SAS name. Boeing 717-23S OH-BLM (msn 55066) climbs away from Zurich.

Blue1: 

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