Tag Archives: 737-8SA

SilkAir introduces a new brand campaign with its first Boeing 737-800

SilkAir (Singapore) introduced its first Boeing 737-800 into revenue service yesterday (February 20) with the 737-8SA 9V-MGA (man 44217). The carrier is celebrating its 25th anniversary. The subsidiary of Singapore Airlines has also rolled out a new brand campaign emphasizing its full-service amenities. The carrier issued this statement:

SilkAir, the regional wing of Singapore Airlines, has launched a new brand campaign that looks to rekindle the joy of flying. Moving away from the idea of travel as being purely transactional, the campaign focuses on how Asia’s most awarded regional carrier creates journeys worth taking by offering customers a seamless and enjoyable travel experience at all times.

From check-in to touch down, the full-service carrier caters to the needs of the well-travelled global customer, providing comfort and convenience to those looking to explore Asia’s newest frontiers. Titled ‘A Joy to Fly’, the campaign redefines true value for the discerning traveller, emphasising and bringing to life the many benefits that SilkAir offers through a set of distinctive icons that feature across all the ads.

Having established its personable and warm in-flight service in its previous campaign ‘Feel at Home in the Air’, SilkAir aims to further differentiate itself and cement its positioning as a full-service carrier. The new regional campaign presents a visual display of a range of these benefits, including 30kg and 40kg baggage allowance for Economy and Business class respectively, inflight meals, reliable flight schedule, the KrisFlyer frequent flyer programme and through check-in service. Additionally, a wireless inflight entertainment system that is currently on trial will progressively be rolled out from Q2 2014. This new system will allow for free wireless streaming of blockbuster hits, short features as well as chart-topping music to customers’ laptops and personal handheld devices, keeping them entertained throughout the flight.

“SilkAir has always endeavoured to deliver a flying experience that is enjoyable and assuring, by placing our customers’ needs at the forefront of our product offerings. With the aim of celebrating the joy of flying, our new campaign is a reflection of the commitment and effort that goes into ensuring that every single detail – from the check-in process to entertainment and meals on-board – makes it a joy for customers to fly with SilkAir,” said SilkAir’s Vice President, Commercial, Mr. Ryan Pua.

Beyond functional benefits, the campaign also illustrates the joy of flying by highlighting SilkAir’s extensive network of 47 exotic destinations around the region, as well as the seamless connectivity between Singapore Airlines and SilkAir that customers can enjoy.

Created in conjunction with SilkAir’s 25th anniversary and the delivery of the airline’s first Boeing 737-800, the campaign is set to run on print, out-of-home and digital platforms. The advertisements are currently on display at City Hall MRT station platforms.

To mark the launch of the campaign, SilkAir will also hold an online contest where fans can either visit silkair.com/ajoytofly or scan the QR code located below each aircraft window on the City Hall MRT platform to stand a chance to fly to their dream destination on SilkAir’s new Boeing planes by voting for their top 3 dream destinations. The contest closes on March 13, 2014, with 12 Economy Class return tickets up for grabs.

On top of dressing the airline’s first Boeing 737-800 in a specially designed livery to commemorate its silver anniversary, SilkAir will also be rewarding its customers with special promotional deals later this month, with 250,000 tickets made available at special rates for customers in Singapore and across the region.

The number of destinations includes two new destinations, Kalibo and Mandalay, which will be launched on May 27, 2014 and June 10, 2014 respectively.

Copyright Photo: Ivan K. Nishimura/Blue Wave Group. Brand new Boeing 737-8SA 9V-MGA passes through Honolulu on its delivery routing on February 10, 2014.

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SilkAir takes delivery of its first Boeing 737-800

SilkAir (Singapore) and Boeing (Chicago and Seattle) celebrated the delivery of the carrier’s first Next-Generation 737-800 (737-8SA 9V-MGA, msn 44217). The delivery also marked the start of the airline’s transition to an all-Boeing fleet. Over the coming years, Boeing will deliver a total of 23 737-800s and 31 737 MAX 8s to SilkAir.

SilkAir’s new 737 will enter service later this month, flying to existing destinations including in Malaysia,Thailand and Indonesia. With the follow-on 737 deliveries, SilkAir will fly the aircraft to more destinations in Cambodia, Vietnam, India and the Philippines starting in March.

SilkAir is a full-service airline and the regional wing of Singapore Airlines. It currently flies more than 350 weekly flights to 45 destinations in 12 countries.

SilkAir is also celebrating its 25th Anniversary. The airline issued this statement in January:

With 25 years in the air under its wing, SilkAir, the regional wing of Singapore Airlines, will be celebrating its Silver anniversary this year. Marking its anniversary celebrations, the airline will be taking delivery of the first aircraft in its new fleet of 54 Boeing 737s in early February 2014. A total of eight planes are expected this year, with the remaining aircraft to be delivered by the end of this decade. This delivery will enable SilkAir to maintain a young and modern fleet, and cater for the airline’s continued network expansion plans by significantly growing its existing fleet. With the new aircraft, several enhancements will be offered to improve the in-flight experience for travellers including upgraded cabin interiors with more spacious overhead luggage compartments and lighting systems.

In addition to the milestone aircraft delivery, SilkAir will roll out a host of surprises and celebrations for their avid Asian traveller target. For starters, to rally consumers and involve them in SilkAir’s historic Boeing delivery, the airline will bring fans and aviation lovers together to virtually deliver the new aircraft to Singapore. Tracking the actual delivery route, from the Boeing Renton factory in Seattle to Singapore’s Changi Airport via Honolulu, Majuro and Guam, the ‘Bringing Boeing Home with SilkAir’ program is Asia’s first 25-hour flight simulator event that will allow up to 150 selected members of the public to fly a simulator SilkAir Boeing 737-800 plane into Singapore. The event will take place overnight from February 7-8, 2014 at Flight Experience Singapore, located at the Singapore Flyer.

SilkAir travellers will also be rewarded through special promotional deals where 250,000 tickets will be made available at special rates for consumers in Singapore and across the region.

Commenting on the anniversary celebrations, SilkAir Chief Executive, Mr. Leslie Thng, said “It is a tremendously exciting time for the airline, and I am honoured and humbled to be part of such a milestone celebration. I would like to pay a special tribute to our 1,500 employees who have been with us on our incredible 25 year journey. Without their unwavering support, dedication and heart, we would not be here today.”

He added, “SilkAir’s success is also due to the on-going support from our passengers and the public. Helping travellers discover Asia’s newest frontiers for the past 25 years, we are always looking at ways to enhance the journey for our customers. Our new Boeing fleet will enable us to put the passenger at the centre of our focus, with the objective to deliver a higher level of quality and experience. Despite aggressive competition, we have maintained a strong foothold in the market as a full service regional carrier and become known for offering access to unique destinations, with genuine and thoughtful service that exemplifies true Asian hospitality. Moving forward, we will continue to improve and adapt, catering to the evolving needs of travellers in Asia. For instance, to appeal to a more well-travelled audience looking for adventure, we will focus on expanding our network to unique destinations especially in key markets such as China, India and Indonesia. We will continue to build on the last 25 years, and soar to new heights of air travel excellence.”

The demand for flight travel in Asia-Pacific continues to rise, presenting vast opportunities for growth. The Boeing 737-800 delivery allows SilkAir to tap into the growing demand and explore the opening of routes across Asia for our travellers. To meet the need for more crew and pilots with the right skills to operate and run the Boeing 737 fleet, SilkAir has invested in conversion training at Singapore’s Boeing Flight Services Training Centre to equip existing staff with the skills needed for the transition.

The first aircraft is planned to enter service from February 20, 2014, flying to destinations including Kuala Lumpur, Penang, Phuket and Medan while the arrival of the second plane will allow the addition of other routes for the new aircraft including Siem Reap, Danang, Davao, Cebu and Kochi from March 17, 2014.

Since its inception, the airline’s network has expanded to cover 45 exotic destinations in 12 countries across the region. A full-service carrier that offers services and features that ensure enjoyable and reliable travel experiences, SilkAir has maintained a strong position in the intra-Asian market and is already Asia’s most awarded regional airline, with recent titles such as Regional Airline of the Year (Air Transport News 2013 Awards) as well as the TTG Asia Travel Awards Hall of Fame to its name.

Copyright Photo: Boeing. SilkAir and Boeing on Monday (February 3) celebrated the delivery of the carrier’s first Next-Generation 737-800. The delivery also marked the start of the Singapore-based airline’s transition to an all-Boeing fleet. Pictured here is a celebration with company and airline employees at Boeing Field in Seattle on Monday.

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