Blue Air (BlueAirweb.com) (Blue Air Transport Aerien S.A. dba) (Bucharest) was acquired by Airline Management Solutions. The new owners have laid our their strategy and issued this statement:
The new ownership of Blue Air has as objective to strengthen the position in the market. “The target for 2013 is keeping the turnover at the same level as in 2012 and preserving the number of passengers who benefit from our services”, said Gheorghe Răcaru, CEO of Blue Air, during a press conference on Sunday.
He added that for the period 2014-2015, the objective of the new shareholders is to increase the consolidated turnover by 3-5%. “We are considering a radical change in terms of services. From customer service, bookings and catering in the aircraft, you will see radical changes and updates, a first for the Romanian industry. In addition, we are interested in gradually increasing the fleet”, said Răcaru.
The CEO said that the shareholders intend to keep and specialize the current staff. In addition, Gheorghe Răcaru said that the flights will be operated according to the existing schedule, ensuring customers that Blue Air will remain their preferred airline: “We assure our customers that Blue Air will continue to be one of the top airlines in Romania and that all provided services will be at least at the same level of quality, reliability and professionalism as before”.
In turn, Arthur Flieger, lawyer and representative of Airline Management Solutions, the new majority shareholder of Blue Air, said that the transaction goes as planned, with no delays. “From our point of view, even if the process is extensive, all that remains to be done for the sale is just formalities. The actual transfer will be completed probably in two or three weeks”, he explained.
The Airline Management Solutions company has Romanian capital and purchased Blue Air through a transaction worth about 30 million euro, including the assumption of liabilities in the amount of 28 million euro.
Copyright Photo: Karl Cornil/AirlinersGallery.com. Boeing 737-430 YR-BAK (msn 27005) climbs away from Brussels.