Lufthansa (Frankfurt), in the wake of the tragic crash of Germanwings (2nd) (Cologne/Bonn) flight 4U 9225 in the French Alps, is facing some tough decisions on the future of its low-cost subsidiaries. Before the crash, Lufthansa was planning to gradually phase out the Germanwings brand and shift a number of routes to the new Eurowings (Dusseldorf) low-cost brand.
According to Airline Route, on October 25, 2015, a total of 55 Germanwings routes (and the 4U code) operating from Cologne/Bonn, Dusseldorf and Hamburg were due to be transferred to Eurowings and the EW code.
The Germanwings brand was expected to be gradually phased out with no end date specified. However with this tragic loss and the now apparent criminal act, will Lufthansa close out the tarnished Germanwings brand sooner?
Lufthansa has touted the success of its low-cost subsidiaries. Is this strategy now in jeopardy with the tragic loss of Germanwings flight 4U 9225?
Fortune explores this question: CLICK HERE
Top Copyright Photo: The current red and orange brand was introduced with much fanfare in 2012. Airbus A319-112 D-AKNT (msn 2607) taxies at London (Heathrow).
Bottom Copyright Photo: Arnd Wolf/AirlinersGallery.com. The ill-fated Airbus A320-211 D-AIPX (msn 147) is pictured taxiing at the Cologne/Bonn hub in the previous 2002 yellow and maroon livery.
Current route map from Cologne/Bonn: