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Photo: Icelandair Boeing 737-8 MAX 8 TF-ICE (msn 44353) CDG (Manuel Negrerie). Image: 956717.

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Copyright Photo: Icelandair Boeing 737-8 MAX 8 TF-ICE (msn 44353) CDG (Manuel Negrerie). Image: 956717.

Icelandair celebrates the addition of its new Boeing 737 MAX and inspires passengers to capture stunning aerial shots

Icelandair's first MAX 8, delivered February 28, 2018 in revised livery

Icelandair has issued this statement:

Icelandair welcomes its first new Boeing 737 MAX 8 with a unique celebratory flight ‘Iceland By Air’ that took a special route over some of Iceland’s most stunning landscapes and sights.

All Icelandair planes are named after Icelandic volcanoes or areas of Iceland’s spectacular natural beauty. The new Boeing 737 MAX 8, named Jokulsarlon, took a special flight to Akureyri where Icelandair was founded in 1937, from the air, passengers were able to see Eyjafjordur, the mountains of the Trollaskagi peninsula and Hvalfjordur by Reykjavík

Hosted by top Icelandic landscape photographer, Páll Jokull, guests on board the celebratory flight were provided with an in-air tutorial to learn how to take the best aerial photographs from the newly designed windows for better viewing. Pall’s photography tips helped passengers to get the perfect shot: using the aircraft’s new LED lighting system to light the photo and the better-designed cabin windows to help frame it. ‘Capturing a good photo from the Boeing 737 MAX is a combination of the light available and the composition of what you see out there, landscape/sky, and will be made easier with the new redesigned windows,’ advises Jokull.

Passengers toasted the new plane with Icelandair’s special-edition 737 Transatlantic Icelandair Pale Ale, available on board and in the Icelandair Saga Lounge at Keflavik International airport for a limited time. The beer contains an ABV of 7.37% and is made with hops from the Pacific Northwest (where Boeing planes are made) and European malts as homage to the journey these planes will make.

Icelandair’s new Boeing 737 MAX 8 provides an improved customer flying experience with a redesigned cabin interior and customizable LED lighting. The enhanced cabin features a Boeing Sky Interior, fitted with modern-sculptured walls that cleverly lead your eye to the window. Additional thoughtful touches have been added, with larger overhead cabins to give passengers extra space to store their carry-on luggage more easily.

Icelandair’s newest plane also sets new standards in fuel-efficiency and performance with up to 20 percent more fuel-efficiency* and increasing its range by up to 3,515 nautical miles. The 737 MAX 8 incorporates the latest quiet engine technology to reduce the noise footprint of the airplane by up to 40 percent.

The carrier will add a total of 16 new Boeing 737 MAX 8 and Boeing 737 MAX 9 aircraft to its fleet over the next four years, enabling the airline to further bolster its growing network. The new plane will complement Icelandair’s existing fleet of 757 and 767, all perfectly suited for mid-range flights and the airline’s operation of transatlantic and European routes.

In early summer 2018 the airline will start five new North American routes in addition to commencing flights between Dublin and Reykjavík. Icelandair has also recently simplified its on board product to offer two travel classes: Saga Premium and Economy to best suit their customers’ travel needs. In addition to investing in its product in the air and strengthening its network, the customer online experience has been updated too with a newly launched website that’s available in 16 new languages and easier than ever to navigate.

All passengers on board the Boeing 737 MAX 8 over the next month can take part in capturing the perfect photo from the air using #IcelandByAir to enter with the winning photos to be featured in Icelandair’s in-flight magazine and showcased on Icelandair’s website. To check out photographer Pall’s tips to, to find out more about the competition or book with Icelandair please visit:www.icelandair.com.

In other news, Icelandair is introducing five new classes of service:

Top Copyright Photo (all other photos by Icelandair): Icelandair Boeing 737-8 MAX 8 TF-ICE (msn 44353) BFI (Joe G. Walker). Image: 941076.

Icelandair aircraft slide show:

Video:

Icelandair takes delivery of its first Boeing 737-8 MAX 8, revises its livery

Icelandair's first MAX 8, delivered February 28, 2018 in revised livery

Icelandair and Boeing on February 28, 2018 celebrated the delivery of the airline’s first 737 MAX airplane as the Icelandic carrier seeks to grow and renew its fleet and enhance its trans-Atlantic operations.

The MAX, a new and improved version of Boeing’s 737 airplane, will join Icelandair’s fleet of Boeing 757 and 767 jets in serving destinations throughout North America and Europe.

Icelandair placed an order for 16 737 MAXs in 2013, including the MAX 8 and larger MAX 9 models. Both airplanes offer airlines exceptional performance with lower seat-mile costs and more range (up to 3,515 nautical miles or 6,510 kilometers) to open new routes profitably.

“The arrival of the new aircraft represents a milestone, the start of the renewal of our fleet which is an exciting undertaking for Icelandair,” says Björgólfur Jóhannsson, President and CEO Icelandair. “The MAX will be an excellent addition to our fleet of Boeing 757’s and 767’s and increase both flexibility and capacity for the growth of our network, through added frequencies and new destinations.”

The 737 MAX family is powered by CFM International LEAP-1B engines, and includes design updates such as Boeing’s Advanced Technology winglet that will result in less drag and further optimize the 737 MAX performance, especially on longer-range missions. Together, these improvements reduce fuel use and CO2 emissions by at least 14 percent compared to today’s Next-Generation 737s – and by 20 percent more than the single-aisle airplanes they replace.

“The 737 MAX will complement Icelandair’s trans-Atlantic operations, continuing to seamlessly link points between North America and Europe,” said Monty Oliver, vice-president of Europe Sales, Boeing Commercial Airplanes. “The incredible operating efficiencies of the 737 MAX family will allow Icelandair to steadily and profitably grow its network in the coming years as it introduces both MAX 8s and MAX 9s into its fleet.”

The 737 MAX is the fastest-selling airplane in Boeing history, accumulating more than 4,300 orders from 93 customers worldwide.

Icelandair issued this statement and photos:

 

Icelandair on February 28 received TF-ICE, the first 737 MAX of three, scheduled for delivery this year. This is part of a larger order of 16 new 737 MAX 8 and 9 series aircraft scheduled for delivery through 2021.

A ribbon cutting ceremony was held for the delivery of TF-ICE with executives from Boeing and Icelandair on hand to celebrate. Boeing and Icelandair have had a partnership for 70 years and this opens a new historic era for both partners.


The plane will remain in Seattle through the first week of March for further pilot training and inspections. From there, TF-ICE heads to Keflavik where the seats will be installed and further details, including the finishing touches on the tail logo will be completed. This year, a lighter color palette and a grey belly with a cleaner tail design was chosen to represent the new livery Icelandair will showcase into the next decade.

This new aircraft will be added to Icelandair’s current fleet, of 35 exclusively Boeing aircraft, in April. The first flight for TF-ICE is scheduled on April 6, 2018 to Germany.

The 737 MAX will  enhance Icelandair’s current route network and open many opportunities for planned expansion into the future.

For additional information about Icelandair and their current flight schedule, go to www.icelandair.com

Icelandair previously operated the Boeing 737-400.

Top Copyright Photo (all others by Icelandair): Icelandair Boeing 737-8 MAX 8 TF-ICE (msn 44353) BFI (Joe G. Walker). Image: 941076.

Icelandair aircraft slide show: