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Allegiant Air hosts The Game Plane, a new in-flight TV game show

Allegiant The Game Plane Mark Walberg

Allegiant Air (Las Vegas) announced, in partnership with Alpine Labs, the premiere of THE GAME PLANE, the world’s first game show to be filmed entirely in-flight with real passengers competing in real time to win prizes on the spot.

Part quiz show, part game of chance, THE GAME PLANE features Allegiant passengers on their way to vacation, competing for thousands of dollars in prizes, including all expenses-paid vacations at Las Vegas’ most popular luxury resort properties, airfare to Honolulu on Allegiant, Las Vegas show tickets and more. THE GAME PLANE is produced by Alpine Labs and filmed in-flight on Allegiant scheduled service.

“Allegiant prides itself on being an innovator in the airline industry, so the opportunity to be a part of the first-ever in-flight game show is a perfect fit,” said Brian Davis, Allegiant Travel Company Vice President of Business Development. “The energetic, fun atmosphere of the show is an extension of our vacation-focused brand, and the amazing prizes won by the contestants — our passengers — highlight all of the amazing things our destinations have to offer.”

“We are thrilled to partner with Allegiant on this amazing opportunity to showcase a whole new setting for the game show,” said Alpine’s Kevin Abrams. “Our goal is to remind viewers how much fun going on vacation is and that there are still exciting new ways to visit the game show format. THE GAME PLANE is an example of how we are introducing an original take on production.”

The show will premiere on September 20, 2014 and will air in over 75 percent of U.S. television markets on a syndicated network of stations led by the CBS Television Stations group.

Copyright Photo: Alpine Labs. Host Mark L. Walberg started his television career as an assistant at Dick Clark Productions and quickly moved in front of the camera as the announcer for the popular game show Shop Til You Drop and then as host of Burnt Toast, a sports magazine show on ESPN. It was there that the late Brandon Tartikoff noticed his work, and that association produced the nationally syndicated The Mark Walberg Show. Since then, Walberg has hosted and been featured in an array of popular talk, reality competition, and game shows, including the FOX hit The Moment of Truth. He also has hosted home improvement competitions The Mansion and House Rules, knowledge quiz shows Test the Nation and Russian Roulette, and won The Weakest Link as a contestant playing for charity. He also hosted the relationship challenge Temptation Island. Realizing a long-held ambition to produce, Walberg created and produced Sunday Dinner, the first original series for the Odyssey Network, with long-time friend and television personality Mark DeCarlo (Curb Your Enthusiasm, Jimmy Neutron).

In addition to his successful television career, Walberg believes strongly in devoting time to create opportunities for young people. Currently he is on the board of directors of Goodwill of Southern California. He’s proud to be part of an organization that is instrumental in providing hope and new futures for people who need help. He also is very involved with The Young Americans, a musical performance youth group that tours the world offering music workshops in underserved schools. In addition to Walberg, alumni include actor Tim Bagley (Grimm) and actress Nia Peeples (The Young and the Restless) He has completed production on a feature-length documentary about The Young Americans’ work. Says Walberg, “The personal transformation that happens to people when they are given the ability to express themselves through the arts, specifically music and dance, is inspiring.”

Allegiant Air: AG Slide Show