Emirates Airline (Dubai) has launched a new global brand platform and direction, themed “Hello Tomorrow”, which according to the airline, “positions the global airline as the enabler of global connectivity and meaningful experiences. Emirates is embarking on an integrated marketing communications campaign with a new brand promise as the company continues its evolution from a travel brand to a global lifestyle brand.”
Further from Emirates, the new theme is “designed for the age of consumer engagement and empowerment, the new ad campaign is about inspiring people to greet tomorrow’s unlimited potential, now. “Hello” is a greeting; an invitation to a person, a place or an experience. “Tomorrow” is a time, a place, a state of mind – the unlimited possibility of the future. Emirates is extending an invitation to try the unfamiliar, create new ideas, and form new visions. The theme encapsulates life’s potential and embracing the future with all the possibilities it holds.”
The campaign was created with Emirates lead communications partner Strawberry Frog, the world’s first Cultural Movement agency. “We’re building on decades of innovation in Emirates marketing to launch this new and innovative movement for the world’s most thoughtful and incredible brand,” said Scott Goodson, Chairman of Strawberry Frog. “This bold next step for the brand will offer people who love the brand or want to experience the brand, inspiration to participate in this brave new world and spark new connections and experiences achieved through travel.
“The ‘Hello Tomorrow’ campaign is at the vanguard of the trend for global brands to spark movements not simply do advertising, connecting people, communities and encouraging them to join together to make a positive impact on society,” added Goodson.
The campaign launch featured print, TV and digital advertising, including some iconic billboards in New York’s Times Square and Milan’s central train station. A series of vibrant messages that represent the spirit of Tomorrow – Tomorrow Brings Us Closer to; New People, New Experiences, New Styles, New Friends – will bring Emirates’ new vision to the marketplace. Emirates website has also been refreshed to reflect the “Hello Tomorrow” messaging.
Emirates Slide Show: CLICK HERE