Caribbean Airlines (Port of Spain) is now modifying its aircraft that were painted in the Air Jamaica brand. The Trinidad and Tobago Civil Civil Aviation Authority (TTCAA) has mandated Caribbean Airlines must drop the Air Jamaica brand because of the conditions of their Air Operators Certificate (AOC). The first casualty is the pictured Boeing 737-8Q8 9Y-JMA (msn 30645) “Spirit of Kingston” (above) which is now sporting Caribbean Airlines titles on the Air Jamaica 2011 livery. The airliner previously had Air Jamaica titles (below).
Caribbean Airlines had previously adopted a “two brands, one airline” marketing strategy to mainly keep alive the Air Jamaica brand, especially for the Jamaican market. Because the aircraft were intermingled between markets, this order is likely to finally kill the Air Jamaica name.
Top Copyright Photo: Nigel Steele.
Bottom Copyright Photo: Reinhard Zinabold.