Wow Air acquires rival Iceland Express

Wow Air (stylized as WOW air) (Keflavik) yesterday (October 24) took control of all Iceland Express (Keflavik) flight operations and schedules. No disruption is expected for passengers booked on Iceland Express flights and Wow Air will ensure that all obligations to them are fulfilled.

The move is not a merger, it is a takeover, with Wow Air acquiring the Iceland Express route network, branding and customer base; as well as gaining access to all knowledge and expertise acquired by the company in its years of operation. The united company will fly under the “WOW air” brand, which will continue to emphasise entertaining service, extra legroom, and always providing the lowest available prices to and from Iceland. This acquisition creates a very powerful Icelandic low-fares airline with new destinations and greater frequency.

Wow Air will immediately begin offering more flights to Iceland from London and Copenhagen, as well as flights this winter from Berlin. Routes will also operate between Iceland and Salzburg over the skiing season and Warsaw and Kaunas over Christmas.

From next spring Wow Air will operate four Airbus A320s and will offer up to 400,000 tickets to and from Iceland. The company”s summer timetable will include 15 European destinations: London, Copenhagen, Paris, Amsterdam, Barcelona, Milan, Zurich, Stuttgart, Düsseldorf, Berlin, Lyon, Alicante, Frankfurt, Vilnius and Warsaw. In addition to the higher number of destinations, the frequency of flights to many of them will also increase significantly.

Wow Air was established in November 2011 by Icelandic serial entrepreneur Skuli Mogensen. Skuli has had a successful career building companies primarily in the telecom and technology sector in Iceland, Europe and North America. He was voted businessman of the year 2011 in Iceland.

Top Copyright Photo: Rolf Wallner. Avion Express is operating two Airbus A320s for Wow Air in their colors. A320-231 LY-COS (msn 415) “WOW Force Two” taxies at Zurich.

Bottom Copyright Photo: Marco Finelli. Holidays/Czech Airlines is the latest and final operator for Iceland Express. Holidays’ Airbus A320-214 OK-LEE (msn 2719) taxies at Bologna in Holidays colors with Iceland Express titles. Previously Astraeus Airlines and Hello operated aircraft for Iceland Express. Neither Icelandic “airlines” had an AOC.


2 thoughts on “Wow Air acquires rival Iceland Express

  1. Stephen Blakey

    Contrary to Wow Airs claims in their press release stating that; “Little or no disruption will be caused for Iceland Express ticket holders and WOW air will ensure that all obligations to Iceland Express customers are met, “ existing customers are in fact at the risk of total disruption to their travel plans according to the customer service representative that I have been in contact with.
    My original flights were LGW to KEF at 22.25 the evening before Good Friday and returning at 17.50 Bank Holiday Monday. These flights NO LONGER EXIST and have been cancelled. My replacement outward flight will now leave early afternoon, so I will now have to take an unpaid day off work.
    My return flight now departs at 09.00 and as I was to be returning from Hofn that day, it has thrown my schedule completely out. I will also have to reschedule other accommodation, car hire, UK car parking and my Blue Lagoon booking. (I booked everything early because Easter in Iceland is a massive holiday and I wanted to ensure that I got my first choices).
    To make matters worse, if I had waited two weeks and booked the flights that Wow Air are intent on transferring me to instead, I would have saved £97!
    I am in the process of putting this point to them and hopefully there will be some kind of mutual compromise (such as at least refunding me the difference in the cost of the flights).

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