Virgin America launches Los Angeles-Las Vegas flights, get a drink and chat with a fellow passenger with the new Red in-flight entertainment system

Virgin America (San Francisco) today celebrated the launch of its new daily nonstop flight service from Los Angeles International Airport (LAX) to Las Vegas McCarran International Airport (LAS).

The three daily roundtrip flights will add to the airline’s existing service from San Francisco International Airport (SFO) to LAS and from New York’s Kennedy International Airport (JFK) to LAS.

In addition, to mark its latest Vegas expansion, the airline today launches a first-of-its-kind seat-to-seat delivery service on flights nationwide. The feature allows guests to use the airline’s Red™ in-flight entertainment platform to order a drink, meal or snack for fellow guests onboard, using the Red system’s on-demand food ordering system. Travelers can now send an in-flight cocktail to that friendly stranger in seat 4A – and then follow up with a text message using the seat-to-seat chat function also on Red.

Virgin America’s new seat-to-seat delivery feature on the Red system is live on flights nationwide and Sir Richard Branson helped introduce the innovative new feature with a video (see below). Travelers can now use the airline’s touch-screen seatback personal entertainment platform to send a cocktail, snack or meal to a fellow traveler onboard their flight using a digital seat map. Virgin America already features a seat-to-seat chat platform via its Red in-flight entertainment system, so that travelers can send text messages to other guests on their aircraft. As part of the launch of the unique feature, Virgin America is kicking off an online promotion inviting users to share how they are using or would use the new “Seat-to-Seat” feature – including their best in-flight pick-up lines. Social media submissions are being collected from April 22^nd through May 22^nd. The top five entries will be voted on by Virgin America fans with the top two entries scoring grand prize packages including mood-lit Virgin America flights to Las Vegas from anywhere in the Virgin America U.S. domestic network, a two-night stay in a Terrace Studio at The Cosmopolitan of Las Vegas, dinner for two at a restaurant of choice from the Restaurant Collection at The Cosmopolitan, and VIP entry to Marquee Nightclub & Dayclub at The Cosmopolitan. For contest rules and terms and conditions, visit http://www.virginamerica.com/html/pdf/130422_get_lucky_woobox_tc.pdf

Once again Virgin America shows why it rates at the top of opinion polls for U.S. airlines. Well done VA.

Top Copyright Photo: Brian Peters. The first Virgin America Airbus A320 with Sharklets, Airbus A320-214 N361VA (msn 5515) named “Jersey Girl” arrives at Dallas-Fort Worth International Airport.

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