Boeing (Chicago) and TUI Travel PLC (London) announced a commitment today for 60 737 MAX airplanes, valued at $6.09 billion at list prices. The commitment by one of the world’s leading leisure travel groups includes 737 MAX 8s and 9s. Boeing looks forward to working with TUI Travel to finalize the details, at which time the order will be posted as a firm order to the Boeing Orders and Deliveries website.
“A major part of TUI Travel’s strategy is to provide our customers with unique holiday experiences that they can only get from us,” said Peter Long, Chief Executive, TUI Travel. “This multi-billion pound investment in the Boeing 737 MAX – representing the future generation of more fuel-efficient aircraft for our short and medium-haul programs – will be a further driver in delivering this.”
The TUI Travel airlines are Arkefly (Netherlands), Corsair International (France), Jetairfly (Belgium), Thomson Airways (UK), TUIfly (Germany) and TUIfly Nordic (Sweden). This graph shows TUI Travels’ brands and market shares in these key European markets:
Top Copyright Photo: Rob Skinkis/AirlinersGallery.com. The new aircraft will replace the current generation of Boeing 737-800s. Thomson Airways’ 737-8K5 WL G-TAWK (msn 28836) is pictured at Manchester in the new TUI colors (please click on the photo for the full-size view).
Arkefly: 
Corsair International:
Jetairfly:
Thomson Airways:
TUIfly:
TUIfly Nordic:
Bottom Copyright Photo: Ole Simon. TUIfly was ranked the most fuel-efficient charter airline worldwide for short-haul and long-haul flights in the 2012 Airline Index published by the German environmental NGO, atmosfair, indicating how TUIfly’s investment in modern, more fuel-efficient aircraft and focus on efficient aeronautical procedures are yielding results. Thomson Airways came second for most efficient charter airline for short haul flights. TUIfly’s (TUIfly.com) Boeing 737-8K5 WL D-ATUD (msn 34585) in the special Haribo Goldbaren scheme climbs away from Frankfurt (please click on photo for full-size view).
