Transavia France (Transavia.com) (Paris-Orly) has introduced seven new routes per Anna Aero. Paris (Orly)-Tel Aviv was added on April 10 followed by new service to Athens, Faro, Istanbul and Malaga on April 12 along with Pisa and Prague on April 13.
The subsidiary of Air France-KLM now operates 12 Boeing 737-800s and will soon operate five Airbus A320s that are being transferred from Air France.
On April 1 Transavia unveiled its new cabin crew uniform. Previously Transavia issued this statement:
Transavia.com is in the process of creating a new uniform for its cabin crew and sales & service staff. The design process is unique because the end product will be a result of co-creation. This means that the wearers themselves will contribute ideas for the design. Bas van Wayenburg, design consultant, will translate these ideas and suggestions into wearable uniform components. Through ‘crew sourcing’, the airline’s personnel in both the Netherlands and France will take a vote on the final design. By opting for this approach, transavia.com is not only demonstrating its commitment to its employees, but is also enhancing its visual appearance to its customers. The new uniform will be put into use in the summer of 2015.
“We are proud to be working together with our around 1,500 employees, the end users, on the creation of a new uniform in such a way. Our employees reflect our brand and are the customers’ first point contact. The uniform is an important element of our visual identity and must continue to be that. Therefore, after nearly 9 years, we are giving our uniform a facelift. It needs to be in keeping with the core values of our brand, including enthusiasm, commitment and sincerity, while at the same time expressing safety and responsibility,” explains Mattijs ten Brink, General Manager of transavia.com.
Incidentally, this is not the first time that transavia.com has involved end users in the development process of a product. Crowd sourcing was also applied for the Fanflight (2013) and Slogan (2011) campaigns.
Top Copyright Photo: Ton Jochems/AirlinersGallery.com. Boeing 737-86J WL F-GZHI (msn 36120) taxies past the camera at Antalya, Turkey.
Bottom Copyright Photo: Transavia.
Routes from the Paris (Orly) base: