Delta redefines its cabins, upgrades the Premium Economy options

Delta Air Lines (Atlanta) today announced it is also redefining its travel products with this announcement:

Delta Air Lines is redefining the products it offers customers to further distinguish the choices available to them. Delta will offer best-in-class options for each of its customer segments with innovative multi-cabin experiences. Customers will have five products to choose from, including Delta One, First Class and Delta Comfort+ which offer premium amenities. Main Cabin and Basic Economy service will offer value options with Delta’s high standards of service.

Delta 727 First Class (LRW)

Photo: Delta Air Lines. The new Boeing 737 First Class.

“We’re providing Delta customers with a thoughtful, well-defined spectrum of options as they make decisions about travel,” said Glen Hauenstein, Executive Vice President and Chief Revenue Officer. “Whether a customer prioritizes the perks of Delta One or the value of Basic Economy, every seat comes with impeccable service and unmatched reliability.”

Providing an easy-to-recognize range of products and a high level of service is the latest step in Delta’s strategy to offer differentiated experiences to customers seeking to tailor travel to their specific needs.

Delta 737 Comfort Plus (LRW)

Photo: Delta Air Lines. The Delta Comfort Plus cabin.

Starting March 1, 2015, Delta customers can choose between:

Delta One, formerly BusinessElite, is offered on long-haul international routes; also between New York-JFK and Los Angeles or San Francisco*
First Class is offered on short-haul international and domestic routes**
Delta Comfort+ offers an upgraded experience on all two cabin aircraft around the world
Main Cabin experience is provided everywhere Delta flies offering a high standard of customer service
Basic Economy offers Main Cabin service with fewer flexibility options available in select markets.

*Delta One full flat-bed and Delta Comfort+ seat upgrades between New York and San Francisco are projected to be complete in the spring of 2015. **Select international flights may offer Business Class service in lieu of First Class. Amenities in the Business cabin may vary by flight and aircraft.

Chart of services by class:

Delta Air Lines Branded Products Chart

Read the analysis by Bloomberg Businessweek: CLICK HERE

Copyright Photo: Michael B. Ing/ The “Spirit of Seattle” arrives in Los Angeles. Boeing 737-932 ER N809DN (msn 31915) has been decorating with the special markings.

Delta Air Lines aircraft slide show (current livery): AG Slide Show

Video: Delta Air Lines is introducing branded products to further distinguish the variety of choices to improve the travel experience. Each of the five distinct products – Delta One, First Class, Delta Comfort+, Main Cabin and Basic Economy – will be available starting March 1, 2015.