Delta Air Lines (Atlanta) today announced it is also redefining its travel products with this announcement:
Delta Air Lines is redefining the products it offers customers to further distinguish the choices available to them. Delta will offer best-in-class options for each of its customer segments with innovative multi-cabin experiences. Customers will have five products to choose from, including Delta One, First Class and Delta Comfort+ which offer premium amenities. Main Cabin and Basic Economy service will offer value options with Delta’s high standards of service.
Photo: Delta Air Lines. The new Boeing 737 First Class.
“We’re providing Delta customers with a thoughtful, well-defined spectrum of options as they make decisions about travel,” said Glen Hauenstein, Executive Vice President and Chief Revenue Officer. “Whether a customer prioritizes the perks of Delta One or the value of Basic Economy, every seat comes with impeccable service and unmatched reliability.”
Providing an easy-to-recognize range of products and a high level of service is the latest step in Delta’s strategy to offer differentiated experiences to customers seeking to tailor travel to their specific needs.
Photo: Delta Air Lines. The Delta Comfort Plus cabin.
Starting March 1, 2015, Delta customers can choose between:
Delta One, formerly BusinessElite, is offered on long-haul international routes; also between New York-JFK and Los Angeles or San Francisco*
First Class is offered on short-haul international and domestic routes**
Delta Comfort+ offers an upgraded experience on all two cabin aircraft around the world
Main Cabin experience is provided everywhere Delta flies offering a high standard of customer service
Basic Economy offers Main Cabin service with fewer flexibility options available in select markets.
*Delta One full flat-bed and Delta Comfort+ seat upgrades between New York and San Francisco are projected to be complete in the spring of 2015. **Select international flights may offer Business Class service in lieu of First Class. Amenities in the Business cabin may vary by flight and aircraft.
Chart of services by class:
Read the analysis by Bloomberg Businessweek: CLICK HERE
Copyright Photo: Michael B. Ing/AirlinersGallery.com. The “Spirit of Seattle” arrives in Los Angeles. Boeing 737-932 ER N809DN (msn 31915) has been decorating with the special markings.
Delta Air Lines aircraft slide show (current livery):
Video: Delta Air Lines is introducing branded products to further distinguish the variety of choices to improve the travel experience. Each of the five distinct products – Delta One, First Class, Delta Comfort+, Main Cabin and Basic Economy – will be available starting March 1, 2015.