Spirit Airlines (Fort Lauderdale/Hollywood) is using the media hype for the upcoming Super Bowl to take a jab at the (expensive) TV ads to their make their “ultra low fare” point. The airline issued this short statement and video:
Spirit Airlines has created perhaps the cheapest “Big Game” Ad ever. No Hollywood actors, no pyrotechnics, no elaborate sets and of course no expensive television buy. A few puppets and some stock footage promote Spirit’s ultra-low Bare Fares.
Spirit Airlines aircraft slide show:

