WestJet (Calgary) today celebrates the release of the airline’s fourth annual holiday video, WestJet Christmas Miracle: 12,000 Mini Miracles, showing how WestJetters and Blue Santa inspired nearly 32,000 random acts of kindness across Canada and from as far away as Europe and Australia.
Set to the tune of the Carol of the Blue Hats, the video tells the story of a magical 24 hours where WestJetters, and those moved by their actions, went out of their way to do something special for someone else. The video’s narrative demonstrates the power a simple act of thoughtfulness can have on someone’s day. The video launches on WestJet’s social media channels on Wednesday, December 16.
This year’s initiative garnered 10,000 mentions on Facebook and Twitter, 200 million Twitter impressions and more than 300,000 visits to the mini-miracle website hub.
Since the launch of the very first WestJet Christmas Miracle video in 2012, videos have nearly 50 million views.