Belavia introduces a new brand with the delivery of EW-455PA

Belavia introduces a new "Valoshka" brand with the delivery of EW-455PA

The pictured EW-455PA was delivered on August 13, 2016.

According to Boeing:

“The new livery is the result of a collaborative effort between Belavia, Boeing and the design firm Teague. Before creative concepts were drawn, Boeing’s Airline Partnership Marketing team and Teague provided guidance and training through a series of brand workshops.

The logo was inspired by the cornflower (“Valoshka” in Belarussian), which is a national symbol of Belarus– representing beauty, friendship and prosperity.

The airplane’s interior combines a blend of cornflower blue, light grey and white with the Boeing Sky Interior lighting.”

Copyright Photo: Belavia Belarusian Airlines Boeing 737-8ZM WL EW-455PA (msn 61421) BFI (James Helbock). Image: 934262.

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