Air Canada introduces “Rise Higher”, a new brand spot

Air Canada today unveiled its comprehensive program in support of Team Canada’s journey to the Tokyo 2020 Olympic and Paralympic Games, which includes today’s launch of “Rise Higher”, a new brand spot. The airline began flying Team Canada athletes, coaches and support staff from Toronto and Vancouver to Japan on July 1 onboard a Boeing 787 Dreamliner in a special livery. Air Canada is further celebrating the country’s athletes through innovative activations, exclusive access and engagement opportunities for fans.

Top Copyright Photo: TMK Photography.

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In addition to its unwavering support in transporting Team Canada safely to and from the Tokyo 2020 Olympic and Paralympic Games, Air Canada is proud to:

  • Premier its new “Rise Higher” brand spot during the Olympic Games Opening Ceremony broadcast, which is being released concurrently online via Air Canada’s social media channels;
  • In collaboration with CBC/Radio-Canada, encourage Canadians to share how they #FlytheFlag/#HautLeDrapeau as they cheer on Team Canada in Tokyo. Canadians could win two round-trip tickets to anywhere Air Canada flies in North America or a spot to participate in one of six exclusive virtual experiences where they will have a unique opportunity to talk to athletes live from Tokyo;
  • Give Canadian fans the chance to interact with some athletes and be among the first to welcome them back home while they are onboard their Air Canada flight through one of five Twitter Q&A sessions hosted by Team Canada. Details on how to participate will be posted via Team Canada’s social channels;
  • Support athletes traveling from major airports across Canada with Air Canada’s own employee-driven initiative that involves the collaboration and dedicated efforts of Air Canada employees to ensure a seamless customer experience;
  • Give athletes distinctive, individual care kits, including Canadian-made travel essentials to make their flight more comfortable, a complimentary Wi-Fi streaming pass courtesy of our partner Intelsat, and Aeroplan points;
  • Provide all athletes with complimentary 35K status which includes free checked bags, through the Aeroplan Elite Podium Program;
  • Celebrate Team Canada’s journey with a special seat sale from Canada to all destinations Air Canada flies to. Seats are available for booking now, with further details at aircanada.com.

Air Canada has been a sponsor of the Canadian Olympic Team since 1988 and a sponsor of the Canadian Paralympic Team since 2007.

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