Alaska Airlines launches investment arm to accelerate progress to net zero

Alaska Airlines has announced the formation of a new LLC, Alaska Star Ventures, to advance emerging technology that will accelerate the airline’s progress toward net zero carbon emissions.

For the inaugural investment by Alaska Star Ventures, the company partnered with UP.Partners, an early-stage investor in sustainable, multi-dimensional mobility technologies that are transforming the moving world.

Alaska announced in April its commitment to reach net zero carbon emissions by 2040 with a five-part strategy to decarbonize. Alaska’s deployment of Flyways, artificial intelligence and machine learning software that supports our dispatchers’ route optimization efforts, inspired the pursuit of additional technologies to accelerate our path to net zero and enable efforts of Alaska employees across our system.

The company’s commitments to reduce its impact on carbon, waste and water build on a track record of progress in environmental sustainability including industry-leading onboard recycling, eliminating plastic straws and stir sticks, enabling touchless and paper-less guest experiences through technology, advancing the use of sustainable aviation fuels, and partnering with the Boeing ecoDemonstrator program to evaluate and test sustainability-focused technology.