Alaska Airlines and Deloitte on August 11 announced an agreement to advance purchase and use of sustainable aviation fuels (SAF) through Alaska’s new corporate SAF program, part of the company’s Ever Green program to advance environmental sustainability. As a participant in the program, Deloitte will reduce the emissions of their business travel with Alaska by approximately 1,050 metric tons of carbon dioxide.

Alaska and Deloitte will collaborate on the purchase of SAF certificates which provide an accounting framework to expand the market for SAF and capture the emissions reduction value for corporate purchasers.

By Chad Slattery.

SAF is currently available in volumes amounting to less than one percent of total fuel use but is a safe, certified fuel that meets all jet fuel standards and can reduce carbon emissions by as much as 80% on a lifecycle basis. Through their corporate SAF program, Alaska intends to address some of the key barriers to scaling SAF production such as feedstock accessibility, facilities, transportation and storage, pricing, engine infrastructure and demand from operations and customers.

Alaska Airlines aircraft photo gallery (Airbus):

Alaska Airlines is taking the next step in advancing sustainable aviation fuels (SAF) as part of Alaska’s Ever Green program for improvements in environmental sustainability. On August 11 Alaska launched a program to engage its corporate customers in the decarbonization journey through purchase of SAF credits and continued efforts to expand education and awareness about opportunities to improve the sustainability of business travel including through use of SAF. The program builds on a first-in-the-US program launched with Microsoft in 2020 to reduce corporate business travel emissions through corporate partnerships.

The program launches with participation from Microsoft, Boeing and Washington State University (WSU). Microsoft has also committed to reducing the scope 3 emissions of their business travel with Alaska. Program participants will further deepen the experience with pilot book and claim systems and build upon those efforts to advance awareness and education on sustainable travel topics among all corporate customers.

Alaska’s program includes Boeing and WSU as aviation and academic value chain partners to share knowledge and advancements in sustainable business travel with corporate participants. Together, participants will collaborate to advance sustainability in business travel, increase education and awareness, and identify and act on opportunities for collective action.

“WSU has long been a national leader in climate and sustainability research, including in the development and adoption of SAF,” said Kirk Schulz, president of WSU. “We look forward to supporting this coalition of forward-looking companies committed to decarbonizing air travel.”

SAF is currently available in volumes amounting to less than one percent of total fuel use but is a safe, certified fuel that meets all jet fuel standards and can reduce carbon emissions by as much as 80% on a lifecycle basis. Through the program, Alaska intends to expand understanding of and action to address some of the key barriers to scaling SAF production such as feedstock accessibility, facilities, transportation and storage, pricing, engine infrastructure and demand from operations and customers. Additionally, participants may tackle other topics related to sustainability in travel.

Last year, Alaska announced its commitment and five-part roadmap to reduce the company’s carbon emissions to net-zero by 2040, including SAF as the most significant opportunity to reduce carbon emissions over the next few decades. Additionally, Alaska set 2025 goals to improve its impact relative to carbon, waste, and water.

Alaska Airlines aircraft photo gallery:

Alaska Airlines announced today it has finalized an agreement with biofuel company Gevo Inc., to purchase its most significant sustainable aviation fuel (SAF) offtake commitment to date – 185 million gallons of SAF over five years starting in 2026. This agreement was developed alongside others in the oneworld alliance.

In April 2021, Alaska announced the company’s commitment and roadmap to achieve carbon net zero by 2040, and established a five-part path to achieve that goal. The path includes operational efficiency, fleet renewal, sustainable aviation fuel, electric or hybrid-electric aircraft over the long term and credible carbon offsets only as needed to achieve our targets if technology does not advance fast enough to close the gap without. Of this path, sustainable aviation fuel provides the greatest opportunity to decarbonize in the near and medium term, and Alaska has been working for over a decade to first test and then use SAF.

In 2016, Alaska and Gevo made history by flying the world’s first commercial flight using forest residuals from Seattle-Tacoma International Airport to Reagan National Airport in Washington, D.C., powered by a 20 percent blend of SAF. Today, Alaska is using SAF in its operations in California and works with multiple producers and other partners to use and facilitate the development of additional SAF supply in the future.

In September 2020, oneworld became the first global airline alliance to announce a target of carbon neutrality by 2050, establishing its commitment to long-term sustainability for the industry. The alliance followed up that commitment with an intermediate goal to achieve 10% SAF use across the member airlines by 2030.

Alaska Airlines aircraft photo gallery:

Alaska Airlines made this announcement:

This summer, Alaska Airlines guests can veg out on board with more gluten friendly, plant-based and vegan meal options available in all cabins.

We’re listening to our guests who told us that they are looking for more plant-based menu options when traveling. Our new vegan option, called the “Soy Meets World,” is a vegan salad developed in partnership with Evergreens, a West Coast-based company that makes gourmet, freshly chopped salads.

We serve freshly prepared meals and snacks for breakfast, lunch and dinner & always include a vegetarian option. This summer, we’re excited to offer guests our ”Soy Meets World” salad, a new vegan friendly option.

We’re proud to offer our guests a variety of fresh and seasonal meal selections and thirst-quenching beverages on our flights.

Today, we have the most comprehensive domestic food and beverage program in the industry. We offer three meal options in First Class, including our Signature Fruit & Cheese on flights as short as 550 miles.

We also offer ample food options in Premium Class and Main Cabin, which include up to four fresh options on flights over 1,100 miles and up to five snack items on flights over 223 miles, such as the Mediterranean Tapas Pack (vegan and gluten-free).

Now through October, guests can enjoy fresh summer flavors that include berries, summer squash, corn, citrus and tomatoes.

Our Soy Meets World vegan salad includes roasted broccoli, fresh cucumber slices, scallions, pickled carrots, fried tofu and brown rice served over a bed of crisp romaine and baby lettuce greens, topped with roasted cashews, fried onions and paired with a Tamari Chili-Lime dressing.

Alaska makes it easy to get the meal(s) you want. Enjoy fresh ingredients inspired by the West Coast, from snacks to freshly prepared meals, by pre-ordering your favorites ahead of your flight using your reservation on our app or alaskaair.com.

Snacks and Picnic packs do not require pre-order and are available on board most flights over 2 hours.

Alaska Airlines aircraft photo gallery (Airbus):

Alaska Airlines made this announcement:

Today, we’re announcing that we will become the first U.S. airline to launch an electronic bag tag program later this year.

Electronic bag tags will allow guests to skip the step of printing traditional bag tags at the airport. Travelers will be able to activate the devices from anywhere—their home, office or even car—up to 24-hours before their flight through our mobile app.

“This technology allows our guests to tag their own bags in just seconds and makes the entire check-in process almost all off-airport,” said Charu Jain, senior vice president of merchandising and innovation at Alaska.”

The activation is done by simply  touching the phone used for check-in to the electronic bag tag, which has an antenna that powers and reads the information transmitted from the phone. The e-paper bag tag’s screen will then display the guest’s flight information.

Alaska’s electronic bag tags will display the guest’s flight information. 

Our electronic bag tag program is expected to reduce the time spent dropping-off checked luggage by nearly 40%. 

In March, we launched a new self-bag drop system at San Jose International Airport, where guests can save up to a little more than four minutes. Our goal is to modernize travel at every major city we fly, from reimagining the lobby to testing innovative technology that streamlines the airport experience.

Alaska Airlines is the first U.S. airline to pioneer this innovative electronic bag tag program here at SJC,” said San José Mayor Sam Liccardo. “This program will modernize the check-in process and provide a more sustainable option for travelers.”

Rollout of the electronic bag tag program will happen in several phases. The first phase will initially include 2,500 Alaska Airlines’ frequent fliers who will begin using the electronic bag tags in late 2022. Mileage Plan members will have the option to purchase the devices early next year.

Alaska Airlines made this announcement:

Carbon transformation company Twelve, Alaska Air Group Inc., and Microsoft Corp. (Nasdaq: MSFT) have signed a Memorandum of Understanding (MOU) to collaborate on advancing the market for sustainable aviation fuels (SAF) to include fuels derived from recaptured CO₂ and renewable energy, and working toward the first commercial demonstration flight in the United States powered by Twelve’s E-Jet^®.

Through the first-of-its-kind agreement, Twelve, Alaska, and Microsoft will work to advance production and use of Twelve’s E-Jet^®, a low carbon jet fuel produced by a power-to-liquids process leveraging the company’s carbon transformation technology, which uses only renewable energy, water, and CO₂ as inputs to transform CO₂ into a variety of critical chemicals and materials conventionally made from fossil fuels. As part of the work outlined to advance the scalability and use of the technology, the companies will work toward a demonstration flight using E-Jet^®, and to supply the fuel to address some of Microsoft’s business travel on Alaska.

“By producing our drop-in E-Jet^® fuel from captured CO₂, we can rapidly and efficiently close the carbon cycle and allow businesses to sustainably use emissions to power their own business travel,”. said Nicholas Flanders, Co-Founder and CEO of Twelve. “Partnering with progress-minded brands like Alaska Airlines and Microsoft adds thrust as we work towards delivering industrial-scale volumes of E-Jet^®.”

“Alaska is on a path to net zero by 2040, which will require sustainable aviation fuels like Twelve’s E-Jet^®,” said Diana Birkett Rakow, senior vice president of public affairs and sustainability at Alaska Airlines. “We are committed to making SAF more widely available, at an affordable price, helping bring new alternatives to market, and using these fuels in our operation – a path that requires public policy action and private partnerships like this one. We’re excited to work with Twelve and Microsoft to advance Twelve’s E-Jet^® fuel, turning captured CO₂ and renewable energy into fuel for our airplanes.”

“Addressing emissions from the economy’s hardest-to-abate sectors, such as aviation, will take commitment from all stakeholders,” said Elizabeth Willmott, Carbon Program Director at Microsoft. “Building on our Climate Innovation Fund investment in Twelve and relationship with Alaska Airlines, this collaboration provides an opportunity to accelerate decarbonization in the aviation industry by exploring how to use low carbon fuels produced by renewable electricity, like Twelve’s E-Jet^®.”

Produced using Twelve’s carbon transformation technology and in partnership with Emerging Fuels Technology, E-Jet^® is a fuel with over 80 percent lower lifecycle emissions. Transitioning to E-Jet will not only reduce reliance on fossil fuels but will release fewer particulates and reduce impacts on neighboring communities. In March, Shopify, one of the largest corporate purchasers of long-term carbon removal, announced the first purchase of E-Jet^® through the company’s Sustainability Fund.

SAF is a core part of Alaska’s five-part pathway to net zero by 2040. Since 2010, Alaska has worked with various public and private partners to advance public policies needed to jumpstart the nascent SAF market, create new offtake agreements and cultivate partnerships to accelerate market development. Alaska was also a founding member of the Aviators Group of the Sustainable Aviation Fuel Buyers Alliance, announced at COP26, bringing an operator’s perspective to collaborations driving demand and supply.

Alaska Airlijnes aircraft photo gallery: